It’s not a home – it’s an experience: The collection that makes winter perfect

Avène launches a mineral foundation with SPF 50 that aims to combine coverage with maximum protection. The formula is entirely based on mineral filters, with no chemical additives or fragrance, making it suitable for particularly sensitive skin. The texture is matte and water-resistant, resulting in an even tone with a natural finish.

The main drawback: Only two shades, which may not suit all skin tones. On the other hand, the addition of a vitamin E derivative provides protection against environmental damage. Overall, it’s a good solution for those looking for a dual-purpose product for daily use.

Lalin presents the Winter 2025-2026 collection, combining textiles and home ambiance products. The items are not unusual – blankets, robes, slippers, and thermal mugs – but Lalin excels at creating a visual and sensory experience.

The winter scents of patchouli, vanilla, and sandalwood are very pleasant and not overly sweet, and the clean design in calm tones works beautifully. This is a collection for those who love the brand and want their home to smell and feel like a Lalin branch. If you are only looking for functional items, there are cheaper options available.

Tivall offers vegan “fish” portions in two types: Salmon-style and Moroccan spicy-style. After long development, the company aims to provide an experience as close as possible to eating real fish – in texture, taste, and smell.

Each serving contains about 18 grams of protein, similar to a regular fish serving, and the products are easy to prepare. Conceptually, this is an interesting innovation in the Israeli market, especially for vegetarians missing a fish meal. Visually, it takes a second for the brain to connect the product’s appearance with its taste, which happens with many animal-product alternatives.

SACARA launches Shower & Soul, an eight-product body care collection promising to turn your shower into an experience. The formula contains 15% shea butter, almond oil, and vitamin B3, with added plant extracts.

The collection comes in two scents, “Morning” and “Evening.” We tried the shower oil, and it indeed leaves a pleasant feeling on the skin. The scent is nice but rather subtle, almost disappearing after half an hour. The shower gel is also effective, with a stable texture that cleans well and leaves a light trail of fragrance. For those seeking basic daily skincare at a reasonable price – it does the job.

Brimag launches the NutriBullet portable blender in Israel, sold in 80 million units worldwide. The device allows preparation of shakes, protein drinks, and soups anywhere – thanks to a 475 ml container, a powerful motor that handles frozen fruits and ice, and a battery sufficient for more than 15 blending cycles per charge via USB-C.

It’s convenient for those who spend a lot of time outside the home and want to maintain a healthy diet. The issue: regular home blenders do the same job for half the price. So if you really need your shake everywhere, this is definitely a great product.

Strauss offers FRESCA, a series of fresh refrigerated pasta made using traditional Italian methods. The series includes two pasta types, pappardelle and fettuccine, in a simple recipe: Two types of flour, water, and eggs. Preparation time: Only 4 minutes.

This is an important step in Israel’s chilled food category. The question is the price, as fresh deli pasta costs several times more than regular pasta, and Israeli consumers are not always willing to pay a high premium for convenience. With proper pricing, it could be a winning product for quick and quality meals.

Ferrero launches a new edition of Kinder Joy with a Super Mario design, combining candy with a collectible toy. Half of the egg contains the familiar cream with crispy wafer balls, and the other half contains a toy from the character’s world.

The innovation is the digital dimension: Scanning a QR code allows access to photo-editing filters. It’s fun for brand lovers, but in practice, it’s just another marketing edition trying to sell the same product in a new package. Kids will probably enjoy collecting it.

Elite reintroduces the nostalgic Chayal, Chayelet chocolate, this time in a special edition connecting memories with social values. Part of the proceeds will go to the Friends of Disabled IDF Veterans Association, and the packaging features a QR code for direct donation.

The chocolate, first launched in the ’50s, symbolizes a period of mutual responsibility and simple Israeli values. The move is accompanied by a digital campaign and the podcast “Heroes Tell,” featuring personal stories of injured IDF soldiers. It’s emotional marketing, but in the current context, every tribute counts.