The international makeup brand Maybelline New York launches: Lifter Glaze Oil Balm – a lip oil balm in 5 different shades. The product combines the established hyaluronic acid–based formula and provides 24-hour hydration. Recommended price: NIS 43.
Dr. Fischer launches Kamil Blue Sensitive Oat – a gentle baby shampoo for especially sensitive skin. The formula is enriched with oat extract and provitamin B5, gently cleanses the hair and provides moisture and softness with the series’ familiar scent. The shampoo is clinically tested, suitable for daily use from birth (except for premature babies), and tear-free. Recommended price: NIS 33.90.
The ready-to-eat brand Rio Mare launches: A Meal with Tuna with added chickpeas in a new Mediterranean flavor. The product is a source of protein and offers a quick and easy meal solution at home, in the office, on trips or on the go, without preservatives. Recommended price: NIS 22.90–15.90.
The international care brand INTUITION by Schick launches: Intuition Sensitive Aloe Vera compact shaving soap for travel. The product is designed for busy lifestyles and comes in a solid format enriched with aloe vera and vitamin E, enabling a gentle, soft and pleasant shave without the need for gel or shaving foam. The soap moisturizes and soothes the skin, and is also suitable for sensitive skin. Recommended price: NIS 36.90.
Achva launches a new series of Middle Eastern cookies in the flavors: classic, garlic and onion, and za’atar. The cookies are oven-baked, not fried and free of preservatives, with a crispy exterior and a soft interior. Recommended price: NIS 10–13.
Elite Coffee launches a winter coffee capsule series: Caramelized Pecan capsules and Masala Chai capsules. The series includes two new winter flavors – caramelized pecan with hints of hot chocolate, pumpkin and caramel, and masala chai with an Indian spice blend of cinnamon, cardamom, ginger, black pepper and anise. Recommended price: NIS 24.90–13.90.
The Moroccanoil brand launches a nourishing hair mask inspired by professional gloss treatments, providing shine, softness and color renewal from the first use. The mask is based on ArganID™ technology and nourishing oils, suitable for all hair types and comes in environmentally friendly packaging. Recommended price: NIS 119–55.
Doritos launches a new and unique flavor – Doritos Garlic with a Twist, created in collaboration with a selected group of young Israelis from Gen Z who took part in developing the flavor and choosing its name. The snack combines a bold garlic flavor with a surprising and daring touch, and is produced especially for the Israeli consumer. Recommended price: NIS 8–2.40.
Johnson’s Baby presents the "Bedtime" moisture lotion – a new product from the bedtime preparation series for little ones. The lotion is intended for use after a calming bath, helps soothe the baby’s skin and is recommended as part of a regular bedtime routine that includes a warm bath, gentle massage and quiet time before sleep. The formula is especially mild, free of dyes and phthalates, and suitable for daily use. Recommended price: NIS 33.90.
Tivall launches a first-of-its-kind series of vegan fish fillets in Israel – an eating experience that imitates real fish in taste, texture and aroma. The series includes two products: a vegetarian salmon-style filet and a vegetarian Moroccan-spicy fish-style filet, each with a content of 448 grams. The products are rich in about 18 grams of protein per serving, easy to prepare and suitable for a festive or quick meal. Recommended price: NIS 44.90–27.90.
