The street comes home
Luzzi – the urban women’s brand, aimed at young women with a love for comfortable and stylish clothing, launches its Autumn-Winter collection, born from the combination of street fashion and modern classics, urbanity with a luxurious touch, creating a wardrobe that balances practicality with aesthetics and features chic, stylish pieces.
This season’s focus is on Oversized Comfort silhouettes with knits, oversized T-shirts, wide stylish jeans, knit suits, available in sizes 38–52, and using new technologies like Lycra for perfect fit and maximum comfort.
Fabrics: Faux leather, suede, knits, and denim in a range of washes, from faded brush to deep black.
Bold and multi-sensory
Paradis Des Sens, one of the bold and artistic boutique perfume brands on the international stage, exclusively launches Divina at April stores, a new fragrance from the red collection, designed to stimulate the senses and inspire the imagination.
It is not an ordinary scent but a burning statement of independence and female confidence, attracting unavoidable attention.
Notes: Mandarin, orange, violet, bourbon vanilla extract, benzoin, tonka beans, and cedarwood.
The chain also launches Lactonic e.d.p, a new boutique perfume from Scentologia, which brings the gourmet family into the world of perfumery.
The fragrance is created for those seeking a multi-sensory experience: Scent, memory, pleasure, and intimacy that last over time.
Lactonic contains a surprising blend of milk, sweet almonds, mandarin, coconut, damask rose, ylang-ylang, pistachio, caramel, ambroxstar, vanilla, and sandalwood.
The scent offers emotional depth and a soft dimension, almost like a “second skin,” connecting memory with sensuality.
From the French Riviera to Israel
In magical Monaco, the brand LANCASTER was born, a symbol of luxury, innovation, and elegance with over 70 years of scientific expertise.
Beauty & Co began importing four leading series:
365 Skin Repair – an advanced series bringing skin self-repair to new heights.
Products: Day cream, serum, and restorative night cream.
Golden Lift – a breakthrough lifting and firming series with 50 years of expertise, for a firm, lifted, and refreshed appearance.
Products: Lifting serum, sculpting cream, eye cream.
Ligne Princiere – the flagship line focusing on comprehensive skin renewal with 3R technology, a unique patent for repairing, revitalizing, and contouring the face.
Products: Prep water, serum, eye cream, face cream.
Skin Essentials – a two-step cleansing series.
Products: Foaming cleansing cream, softening facial water, express refreshing cleansing to remove makeup from face and eyes.
After the shower
After Shower, a fragrance brand inspired by the freshness after a shower, launches a new scent called Sunny Linen, a young, energetic, and lively fragrance that gives a natural feeling of cleanliness.
The fragrance is a harmonious blend of gentle lemon notes and spring blossoms, an airy, soft, and balanced scent, perfect for those looking for a fresh, subtle, effortless fragrance that accompanies them throughout the day like a morning shower.
The series includes: Body cream, shower gel, deodorant, hand cream, and perfume – the new scent.
Pretty doll
Italian makeup brand Pupa Milano launches Wonder Me Shake Blush, a lightweight creamy-water blush formula containing pigments that provide a transparent and natural tone.
Gradual application enhances color intensity.
The blush blends lightly into the skin thanks to fixing agents that ensure high durability, Indian ginseng extract that protects the skin and gives a uniform, healthy, and radiant appearance.
The blush comes with a sponge applicator for precise application and is available in 6 shades inspired by classic cocktails: 001 Cosmopolitan Kiss; 002 Pink Mojito; 003 Strawberry Daiquiri; 004 Sex on the Beach; 005 Tequila Sunrise; 006 Cuba Libre.
Fighting dark spots
Makeup and skincare brand Clinique launches Even Better Clinical™ Dark Spot Clearing Serum – an advanced and powerful 4th generation serum developed by dermatologists to treat pigmentation and dark spots.
The advanced formula is based on the exclusive UP302 brightening molecule containing Clinique’s unique plant-based antioxidant, which helps inhibit excess melanin production and works as a brightening agent for dark spots; niacinamide, high-dose vitamin C.
Clinically proven to significantly reduce sun spots, age spots, and post-acne spots, thanks to salicylic acid for gentle exfoliation and ingredients that aid pigment breakdown, skin cell renewal, and provide a uniform, radiant appearance.
Japanese Gyokuro green tea, licorice, and glycyrrhizic acid help soothe the skin and reduce irritation that could lead to future dark spots.
Loyalty to Naaman
Naaman launches a collection of designed cookware and serving tools using advanced technology and the concept that the kitchen is the heart of the home, with pots on the table as important as the food, and cookware going directly from stove and oven to table.
The cooking department – a cornerstone of the brand – is strengthened with 6 new series:
Elements – advanced technology designed by chef Asaf Granit, black cookware with matte finish in cast aluminum.
Velvet – combines refined design and practicality with a velvety finish, series includes frying pans and pots in various sizes in burgundy, beige with golden lid handles, removable oven-safe handles for pans, removable silicone handles for pots.
Tristan – cast aluminum in smoky purple, lid with spoon rest patent, new square sauté pan.
Maxwell & Williams Cast Iron – highly durable cast iron cookware with enamel coating resistant to stains, available in green, blue, and burgundy; series includes pots, roasters, baking trays, and individual casseroles.
Artisan – champagne metallic and matte gray finish cookware, lightweight aluminum body, ergonomic Soft Touch handles, non-stick coating.
Olympia – stainless steel, non-reactive to acidic foods, ensuring healthy cooking without residual tastes.
Rhapsody by Maxwell & Williams – porcelain serving dishes inspired by Indian sari textile prints.
Lima – ceramic tableware in beige, smoked green, and cream with matte finish.
Samara – embossed porcelain dishes with reactive glaze inspired by classic porcelain collections.
Mykonos – 100% melamine series with prints imitating traditional handcrafted porcelain.
Klix magic
Following the international success of the Dafni straightening brush, entrepreneur and engineer Sharon Rabi launches Klix – magnetic clips offering an elegant, convenient, and effective solution for hair styling, a revolutionary innovation patented.
Klix is magical in design and creating trendy hairstyles.
The patent combines strong magnetic grip and easy use without pulling hair, fitting in the hair like a decorative pin with the spring hidden from view.
Available individually in 4 colors or in a set of 3 shades: Turquoise, peach, and brown.
Sets come with a designed silicone pad that sticks to surfaces.
Pink awareness
What companies do in October – Breast Cancer Awareness Month:
Laline continues its strategic collaboration with the “One in Nine” association, launching a special edition Lip Mask – nourishing lip mask in pink, with half of the sales donated to the association.
The underwear chain Jack Kuba supports “ChalCancer” association, donating a portion of sales of pink items throughout October.
Fashion house Golbary runs a campaign titled: “Don’t say you don’t have time – go get checked,” alongside brand ambassador Ilanit Levi, featuring an hourglass symbolizing passing time and emphasizing the importance of early examination.
All receipts from purchases in 50 stores and the e-commerce site of Femina are printed with reminders to get checked on pink invoices, with the message – Get it off your chest.
Additionally, sales staff wear the “One in Nine” pin, and each bag and package includes a postcard with information and self-examination guidance.
Keter leads the campaign “Take a moment – this moment could save your life,” producing a special edition of pink Keter chairs at its northern factories, with all proceeds donated to “One in Nine” and “Gamany – the Women’s Cancer Association.”
Cover version
Cuki, specializing in smart and convenient kitchen solutions, launches an XL nylon food cover with elastic, providing an efficient and quick solution for storing food in large containers such as trays, pots, and pans.
The elastic cover stretches easily over various dishes.
Fat gone
Sano launches Sano Spark Action Spray, a versatile grease-removing spray for dishes, easy and effective, with light and convenient spraying, no gloves needed, fresh lemon scent.
Suitable for cleaning pots, pans, stoves, induction, ovens, grills, and also effectively removes stains from clothing.
Nostalgia returns
After a 3-year absence and requests, Elite brings back the Tov-Ta’am waffle snack, a chocolate-coated waffle with cream hills that became an icon and an integral part of the sweet collective memory of Israeli childhood.
Additionally, a special family bag edition – Half & Half: Mini Nuts and Mini Tastes – two of Elite’s well-known and loved snacks.
For the Mini Nuts version, this is the first return to shelves since 2012, offering consumers measured portion combinations.