Brand News: Gucci reveals a multi-dimensional journey

Gucci Flora Gorgeous Gardenia edp Intense is the new and stronger version of the Flora fragrance, revealing a multi-dimensional journey where Italian mandarin essence, gardenia note, dianthus, and sandalwood essence meet. Miley Cyrus continues to lead the collection for the fifth year in a campaign that presents unforgettable and joyful energy, evoking heightened emotions and many flowers, with the artist Vittorio Accornero de Testa, who created for Gucci in 1966, on the decoration of the bottle and the outer packaging.

The Datura is considered a mysterious flower in the world of scents, with the ability to bloom at night and close its petals at first light; combined with the power it releases when it opens, it becomes rare and precious. Ginza Datura, the new fragrance by Shiseido, is a hypnotic bouquet of flowers, dark and luminous, warm and fresh, wrapped in a blend of precious fruit woods. Like the flower that reveals its scent when darkness falls, the fragrance intensifies when it meets our pulse points. It contains notes of ylang-ylang, coral, grapefruit, datura, and guaiac wood, composed of 90% naturally derived ingredients, with alcohol sourced from natural sugar beet root. The bottle has a deep burgundy shade like the datura, made of 15% recycled glass, and the outer box is made of responsibly managed grove cardboard.

The Swiss watch brand Oris, committed to environmental values and ethical innovation and collaborating with organizations for ocean and coral conservation, launches a colorful series and a comeback of its flagship model, Big Crown Pointer Date, developed by Oris in 1938 for pilots.

The watch features a new mechanical movement and straps in shades of turquoise, yellow, lilac, terracotta, and green. The model remains faithful to the engineering and design heritage with a youthful, modern, and light interpretation, with H-link metal bracelet straps and a specially developed butterfly clasp, or natural leather straps processed without chemicals.

The brand, known for innovation and design independence, partnered with the "Aqua" diving club, aiming to connect the watch’s values: Freedom, curiosity, quality of life, and precision. The watch marks the beginning of a journey, an adventure into the depths of things, a connection to nature and an unforgettable experience. If you purchase a watch during the month, you will receive a diving course as a gift. Some models feature automatic mechanisms that represent a breakthrough in watchmaking: A 5-day power reserve, high resistance to magnetic fields, and a 10-year warranty.

After more than 25 years of research, the dermo-cosmetic brand Vichy launches the Liftactiv Collagen Specialist 16 serum with Co-Bonding technology that acts on 16 types of collagen in the skin. The serum combines active ingredients working in synergy: Rhamnose at a concentration of 10%—a plant-derived sugar that stimulates cells and encourages natural collagen production to boost collagen synthesis; bio-peptides—short protein chains that strengthen collagen fibers and help improve skin firmness and elasticity; and maitake mushroom—a natural antioxidant that maintains proper moisture levels and helps protect the skin from premature environmental aging.

Deer antler extract is the basis of Bio Velvet—a cream combining the wisdom of nature with scientific progress. Deer antlers in New Zealand grow by two cm per day thanks to hundreds of active components contained in the antler: Proteins, collagen, amino acids, minerals, and cell-regenerating substances.

The formula is at the heart of Bio Velvet and serves as a biological engine in the skin recovery process. It is suitable for accelerating the healing of wounds, burns, cuts, and open scars, relieving symptoms of seborrhea, psoriasis, atopic dermatitis, acne, chafing, fissures, diaper rash, and improving chronic conditions, including diabetic and neuropathic wounds, preventing infections, reducing pain, renewing skin cells, and restoring vitality to damaged skin.

Dr. Doron Tzur, a veterinarian and Israeli inventor, discovered the benefits of deer antler about 20 years ago in New Zealand. From his personal experience with stubborn seborrhea and long research, he developed a formula based on a natural and effective extract without steroids, parabens, or chemicals.

Dr. Fischer launches two products providing high and broad SPF50 protection against UVB and UVA radiation, helping to protect against IR radiation and providing 24-hour hydration.

One launch: Moisturizing lip balms for dry and cracked lips. The unique formula is enriched with shea butter, jojoba oil, and vitamin E for softness and hydration of the lips. They are water-resistant, free from mineral oil, oxybenzone, and preservatives, tested with Sensitive Test for sensitive skin and dermatologically tested. The series includes a lip balm in a gentle strawberry shade, with coconut scent, and with mint scent.

Another launch: Light-textured moisturizing lotions providing light coverage for an even, shine-free, and oil-free complexion, water-resistant. The formulas are enriched with antioxidants—vitamin E and green tea extract to help protect against free radicals and maintain healthy-looking skin, free from parabens and oxybenzone. The products passed Sensitive Test proving suitability also for sensitive skin and were dermatologically tested, available in light and medium shades.

Miniline—the official importer of AEG electrical appliances in Israel, announces a revolution in the kitchen with a new and prestigious series of ovens integrated with groundbreaking AI technology. For the first time in Israel, an oven adapts the baking program to the recipe: Input a recipe link into a dedicated app, and the artificial intelligence translates it into a personalized baking program, including temperature, time, and heating method. The ovens include dozens of automatic programs for cooking and baking, such as AirFry, pizza, dough rising, plate warming, drying fruits and vegetables, meat by doneness levels, unique vegan programs, and more. They are equipped with an advanced touch display, energy rating A++, and design in matte or glossy black. The ovens have 4 glass layers for heat insulation—ideal for families with children.

As part of the series, induction cooktops are launched with integrated exhaust hoods, LED displays showing cooking power, 4 cooking zones, and induction cooktops combined with gas, with 3 cooking zones, a large central induction zone, LED displays, and more.

There is nothing like a refreshing fragrance of textiles at home. The Laline brand launches for the first time textile perfumes to refresh curtains, bedding, sofas, pillows, carpets, and fabrics, providing a lasting and refreshing scent of Frozen Pear – a delicate and refreshing fruity fragrance, or Vanilla Pink Pepper – combining the sweetness of vanilla with touches of pink pepper.

In addition, the chain expands its mini series with 30 ml perfumes available at the checkout in 4 scents: Frozen Pear, Vanilla Pink Pepper, Ocean, and Warm Vanilla.

The Scottish Alcohol and Wine Division at the company Israco launches for the first time white wines from the Yealands Winery in New Zealand, a leader in environmental sustainability.

The wines: Sauvignon Blanc – a dry wine made from Sauvignon Blanc grapes from the Marlborough region, known for the quality of its Sauvignon Blanc grapes, with tempting aromas of fresh herbs, passion fruit, and mandarin fragrances with fresh and balanced acidity. And Sauvignon Blanc Reserve – the winery’s premium wine made from selected grapes from choice plots in the Awatere Valley, with tempting and rich floral aromas alongside the scent of blackcurrants, lime, fresh grass, and passion fruit.

Yealands Winery was founded in 2008 on a wild coastal strip at the northeastern tip of New Zealand’s South Island. Its founder, Peter Yealands, inaugurated it on 08.08.08, making it the first in the world with zero carbon footprint. The estate vineyards are located in an area once considered wild, wind-swept, and too close to the sea. Luckily, Yealands recognized the region’s potential for growing grapes with unique character. In 2018, Yealands retired from managing the winery, which today is managed by the company Marlborough Lines.

Since its founding, the winery has been a leader in environmental sustainability in the global wine industry, implementing eco-friendly practices that include the use of sheep and chickens for natural weed and pest control, water conservation, the creation of wetlands to improve biodiversity, and the use of recycled materials for packaging and bottles.

The winery’s solar cell system was at the time the largest solar array in New Zealand. In continuation of its environmental commitment, the winery has doubled its sustainability efforts since 2018.

The buzz for Asian food gave birth to Asian series in the Mana Hama brand, bringing the flavors of the Far East to your plate. Lovers of Asian soups will enjoy a ramen series featuring classic ramen-style soup, Thai Tom Yum, and spicy ramen – hot yet refined; the quick stir-fry experience includes wok noodles, noodles in a classic stir-fry-style sauce, and Thai Pad Noodles with green curry flavor; in the wok rice series – a variety of Asian flavors in a personal meal: Sichuan-style rice, Thai-style rice, and green curry flavor rice.

On hot days it’s fun to drink iced coffee. Starbucks launches a package containing two sleeves of Espresso Roast and Colombia capsules specially adapted for preparing iced coffee. The package includes refreshing and easy recipes and allows customers to enjoy Starbucks’ familiar variety in a cold and refreshing summer version.

After the chocolate capsules launched last year, Elite collaborates for the first time with the Pesek Zman brand and expands the flavor range with capsules flavored like the Pesek Zman snack. The capsules contain rich cocoa and flavors of wafer and hazelnuts, do not contain coffee, and are therefore also suitable for young people and adults looking for a hot or cold indulgence.

Did you miss the unicorn? Nestlé Ice Cream and pastry chef Miki Shemo launch the Unicone – a cube croissant made of airy yeast dough laminated with butter, with an ice cream cone placed upside down on the pastry so that the cone peeks out like a “unicorn,” with creative toppings.

The collaboration began with the creation of two Extreme cones – tiramisu and cinnamon pastry – as part of the Extreme Patisserie series. During the development process, the idea was born to combine Extreme in Shemo’s pastries, and here culinary entrepreneur Nadav Bornstein entered the picture, bringing the spark.

As part of the collaboration, the Unicone pop-up was born, which will tour Azrieli malls nationwide and offer 5 types of Extreme desserts in flavors: Soufflé with milk chocolate ganache and birthday candy confetti; tiramisu with white chocolate ganache and delicate cocoa powder; cinnamon roll with milk and white chocolate ganache and waffle pieces; brownies with milk chocolate ganache and cocoa cookie crumbs; dulce de leche with white chocolate ganache and milk chocolate pearls.