Sunglasses

We fainted: Ray-Ban just did the cutest collab – and kids are going to go crazy for it

The world’s leading eyewear brand is launching a kids’ collection in collaboration with Disney – featuring characters from Lilo & Stitch, Toy Story, and Zootopia on the glasses.

AUGUST 7, 2025|ByTMF

Brand news: The latest in Savyon revealed

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

JULY 11, 2025|ByRONIT MATHIAS

A$AP Rocky becomes the first person to do this with the iconic eyewear brand

The rapper and fashion icon has become Ray-Ban’s first-ever art director, creating a limited-edition eyewear collection that has already become a must-have among opinion leaders around the world.

JULY 2, 2025|BySHOVAL AZUR

For the first time at Ray-Ban: Rapper A$AP Rocky appointed as creative director

The iconic eyewear brand Ray-Ban announces the appointment of rapper A$AP Rocky as the first creative director in its history, with a special focus on Ray-Ban Studios—the brand’s music division.

MARCH 5, 2025|ByWALLA! FASHION

Off-White sunglasses collection arrives in Israel

Avant-Garde frames alongside classics: Off-White's summer eyewear blends unique brand identity with timeless appeal.

JUNE 18, 2024ByMEITAL SHARABI

Luxury brands innovate: From skincare to home décor

Dive into the world of skincare, fragrance, hair care, and home design with these innovative brands, offering a touch of luxury and style.

JUNE 9, 2024ByRONIT MATHIAS

The heat is on: Must-have sunglasses for this summer

The summer season kicks off with new collections featuring lenses designed to protect our eyes. Top brands are offering new models that promise to combine trendiness and functionality in one pair.

MAY 28, 2024ByYANIV MASHIACH

The most significant fashion item for this summer: The hottest sunglasses

Sunglasses have become a vital accessory in fashion, highlighting design elements that blend art, style, and advanced technology.

MAY 23, 2024BySHOVAL AZUR

Opticana launches HorizonHope collection

Opticana opens Pop-Up Store for Cattleya brand in Ramat Aviv Mall, led by presenters Omer Adam and Yael Shelbia, showcasing the summer 2024 collection.

MAY 16, 2024ByLEE SIVILIA