Influencer

Why influencers can’t win an ideas war - opinion

It is a losing battle to send a fashion influencer into a historical debate.

The young people who chant for intifada and denounce Zionism with quasi-religious conviction do not consider themselves ignorant. They consider themselves enlightened.
Hen Mazzig is an Israeli-raised author and social critic.

Likes don't equal influence: Why Jewish advocacy's digital strategy is failing

Max Cohen, aka Murray Hill Boy, has 155,000 followers on TikTok and 166,000 followers on Instagram. He filters out all hateful messages he receives.

Jewish creators are fighting antisemitism with humor and truth

The Israeli government fails to issue timely responses to anti-Israel accusations, such as the explosion at the Al-Ahli Hospital (pictured) in October 2023, which was later found to have been caused by a misfired Palestinian Islamic Jihad rocket.

Israel's PR war is being lost by amateurs - opinion


The soldier influencer era: IDF recruits go viral

Young IDF soldiers are turning to social media to share their service, but rising backlash, strict new army rules, and the risks of going viral in uniform are reshaping what they can say online.

An Israeli female soldier is seen in an army deployment area near Israel-Gaza border.

Trending today, forgotten tomorrow: The limits of Israel's influencer campaigns

Israel is pouring unprecedented resources into influencer-driven advocacy, but can viral posts truly shape global understanding, or does lasting impact require deeper education and dialogue?

A Pew poll found that 21% percent adults in the US get their news from influencers.

Israel finds support among visiting German influencers

President Herzog hosted nearly 200 German influencers seeking to strengthen ties with Israel.

President Isaac Herzog speaks at the President's Residence in Jerusalem, Septemeber 14, 2025.

Jewish-Canadian model Miriam Mattova on pro-Zionist efforts: 'I risked my career for Israel'

“There are anti-Israel protests on my street every Friday,” the Canadian-Slovakian model said. “I wear my Star of David and my Nova Festival T-shirt proudly. I’m not scared."

Slovakian-Canadian model Miriam Mattova in Jerusalem on November 11, 2025

You can’t influence your way out of antisemitism: The coming Jewish collapse - opinion

As antisemitism boils over worldwide, the Jewish world hides behind influencers, institutions, and illusions. The next October 7 won’t erupt in Israel — it will strike the Diaspora.

 A demonstrator holds a placard as students from Columbia University protest outside offices of University Trustees, as part of ongoing protests in support of Palestinians, during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in New York City, U.S., May 7, 2024

‘I'm not being paid, I'm not running away’: Lizzy Savetsky tells ‘Post’

Influencer-activist addresses WikiLeaks controversy, Netanyahu's son's WZO appointment drama, and NYC's political future in candid interview

Pro-Israel influencer Lizzy Savetsky before her interview at the Jerusalem Post studio in Tel Aviv on Wednesday, following a late-night World Zionist Congress session.

Where did she get it? Aline Cohen found the perfect leather jacket

A smart wardrobe includes timeless must-haves. One is the leather jacket, which may not warm much but nails the chic factor. Aline Cohen found the perfect (vegan) one.

Faux leather, vegan of course

Telling Israel's story: Influencers, educators, and firsthand experience - opinion

The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?

The word influencer is seen on a smartphone screen.

Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment

After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.

Charlie Kirk holds an Israeli flag outside the Cave of the Patriarchs in the West Bank

Inside Israel’s ‘Esther Project’: Justice Dept. filing exposes secret influencer PR campaign

The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”

Israeli Prime Minister Benjamin Netanyahu arrives to the courtroom at the District Court in Tel Aviv, in the trial against him, October 15, 2025.

Moshe Haimoff: From New York’s haredi community to the king of luxury watches

Although Moshe Haimoff left the haredi community, during his journey he never abandoned Hashem, crediting God for his success.

Moshe Haimoff, the watch king.