Clothing

Brand news: Who got a facelift and what size determines

Raising awareness, the evolution of glasses, when iconic makeup and serum meet, the network getting upgraded, pathbreakers, fighting sagging, and the suitcase that won an award.

Brand news.
£80 or more for a jersey.

Greedy clubs: Soccer jersey prices surge in England

Shoppers browse goods at Nefesh B'Nefesh's Shuk Olim event in Tel Aviv. June 25, 2026.

Tel Aviv’s Shuk Olim brings out dozens of immigrant entrepreneurs to showcase goods

An illustrative image of fast fashion.

Stop blaming shoppers for fast fashion: Israel's government should fix the market - opinion


Ahead of the World Cup: The shirts you will want to wear even after the tournament is over

The Danish brand Les Deux launches a collection of football shirts in honor of the 2026 World Cup – five countries, vintage designs, and a price that justifies itself.

Les Deux

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon

Tamnoon opened a flagship branch in the Kiryon for NIS 6 million

CEO and owner Baruch Reiner: "Continuing to build the next generation of Tamnoon in Israel without compromising on prices."

Tamnoon opened a flagship branch in the Kiryon for NIS 6 million

After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot

Israeli swimwear brand Gottex opens a new store in Kiryat Ata, its only dedicated branch in northern Israel, offering the full summer collections.

Gottex flagship store in the north.

KARL STUDIO is expanding: Launching a new flagship branch in Midtown

The family brand has opened a flagship branch of approximately 200 square meters in the Midtown complex: "Our customer does not necessarily like shopping, he likes results."

KARL STUDIO's new flagship branch in Midtown

From the mat to the street: Lululemon redefines what you wear to pilates

Lululemon launches a 2026 yoga and Pilates collection featuring Nulu™ fabric, soft silhouettes, and earthy tones designed for studio-to-street wear that blends comfort, movement, and style.

Lululemon.

From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war

Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.

SWAN | Designed by Inbar Noy.

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M

The Rabbit has arrived at Zara: Everything about the new Bad Bunny collection

The beloved Puerto Rican singer launches a 150-piece collection with the Spanish chain – and together they translate the sexy, vibrant energy of his homeland into sun-drenched fashion.

The vibrant energy of Puerto Rico is definitely there

DÉ ROCOCO makes a crazy move in the fashion market

The house brand of siblings Romi and Shon Spector officially enters the prestigious retail site favored by fashionistas, REVOLVE.

DÉ ROCOCO