Campaign

The move that speaks to every parent: Meshi Kleinstein enters the baby world

The international skincare brand Weleda is launching a new campaign for WELEDA BABY with an investment of NIS 1,000,000, featuring Meshi Kleinstein as the face of the brand in Israel.

WELEDA BABY Israel's new campaign with Meshi Kleinstein
Sebastien Delogu, deputy for La France Insoumise (LFI) party attends a pro-Palestinian protest in central Paris, France, May 29, 2024.

Israeli firm BlackCore investigated for role in alleged French election smear campaign

Partner launches follow–up campaign and presents a leap in viewership

Partner launches follow–up campaign and presents a leap in viewership

The new “Gold Gift Card” app.

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card


IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’

The alleged invitation comes after the candidate claimed he had been banned from all Waffle House locations in Florida after he announced his intention to campaign there.

A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?

TOMMY HILFIGER

Why did Lapid launch 'doom campaign' before election was even called? - analysis

With his recent statements, opposition leader Yair Lapid is telling voters: you have a wide selection in the “change camp”, choose the party you know will not join a government with Netanyahu.

YAIR LAPID (left) and Naftali Bennett share a smile at the Knesset in 2013.

Ruti Broudo makes a move no one saw coming

The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.

Ruti Broudo

Iran accelerates AI-driven influence campaigns amid internal unrest

Iran’s expanding use of AI in influence operations is reshaping how it targets Israel and Western countries, raising concerns about the future of cyber and information warfare.

cyber Illustrative.

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO

The digital shift is here and businesses cannot afford to wait

The link as a market leader.

The Link team

Mamdani releases Arabic-language campaign ad ahead of Tuesday election

In the video, New York mayoral frontrunner Zohran Mamdani makes a joke about knaffeh, claims his Arabic needs work, and smiles next to women in hijabs.

Supporters of Democratic candidate for New York City mayor, Zohran Mamdani, hold signs during a campaign event on the final weekend before the 2025 New York City mayoral Election in the Queens borough of New York City, US, November 1, 2025.

25% discounts on hotels and experiences for NIS 18: The campaign launching this weekend

Israel’s Tourism Ministry launches a national campaign on Oct 29 with 18-shekel experiences, 25% hotel discounts, free tours, and major shows featuring Dudu Tassa, Ishay Ribo, Ethnix, and Lola Marsh.

Trek-Yam Achziv.

Pelephone will give flight tickets to buyers of new smartphones

Pelephone is launching a new promotion in collaboration with Issta: customers who purchase a premium smartphone will receive a flight ticket to destinations such as Athens, Larnaca, and Rhodes.

Pelephone