Adidas

The only consistency in culture’s ‘inclusion’ is its exclusion of Jewish culture - opinion

When the entertainment industry makes Jews and Israelis the exception, the only diversity on display is the variety of excuses it invents for doing so.

Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.
Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.

Adidas apologizes for campaign featuring disabled IDF soldier following calls to boycott

Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.

Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee

Body Shop

7 items we loved this week


Futsal’s ‘Shefel Cup’ returns to Jaffa Port

Futsal is a variant of association soccer played between two teams of five players each on a court smaller than a soccer pitch.

FUTSAL IS a growing phenomenon throughout Israel, with its unique blend of sport and cuture.

Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis

Ministry of Culture files lawsuit alleging violation of archaeological legislation.

 Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis.

Adidas opens branches in seven complexes of the Rani Zim Group in the Arab sector

The international chain will open branches in Seven Tamra and Seven Taybeh, covering a total area of over 600 square meters.

 Rani Zim in Taybeh

Adidas just sold off its final Yeezy shoe, with some of proceeds going to fight antisemitism

Adidas donated 50 million euros to organizations “combating discrimination and hate, including racism and antisemitism,” including the ADL.

New running shoes by Adidas for Leumi Bank Tel Aviv Marathon

Adidas and Les Mills announce strategic partnership

Les Mills and Adidas have announced a new strategic partnership aimed at revolutionizing the fitness and training world, alongside the launch of a joint professional apparel collection.

 Adidas and Les Mills announce strategic partnership

Adidas launches new running shoes ahead of the Leumi Bank Tel Aviv Marathon 2025

The shoes are intended for fast-paced training and high-performance technology. They are built for long-distance running and tempo training.

New running shoes by Adidas for Leumi Bank Tel Aviv Marathon

Where you train determines what you should wear

The key to staying motivated lies in finding the right workout and clothing that encourages you to dress up and head out, whether for a run, Pilates, or a gym session.

 Sports gear

The "ugly" sweater gets a chic upgrade: This week's 7 must-have items

From a burgundy tailored set to the season's best-selling UGG slides, discover the stylish picks that caught our eye this week.

 Shopping bags

Adidas reaches settlement with Kanye West, ending fight following antisemitic comments

In October 2022, Adidas announced an immediate end to its partnership with West following the performer and designer's offensive behavior and antisemitic comments.

 Rapper Kanye West calls for a question from the crowd as he holds his first rally in support of his presidential bid in North Charleston, South Carolina, U.S. July 19, 2020.

Adidas, Hoka and Asics: Running shoes with 4D tech & improved stability

Adidas, Hoka, and Asics launch new running shoes in Israel with 4D technology, energy return, and improved stability for better performance.

 HOKA MACH 6