In the coming weeks, Adah Lazorgan’s makeup products will be sold in dozens of Be Pharm branches across the country. This move is part of a strategic effort to expand the beauty and personal care category with leading international and Israeli brands, alongside the launch of Natasha Denona, Kylie Cosmetics, and NYX.
The move is expected to increase the brand’s accessibility to a wider audience and strengthen its presence in the Israeli cosmetics market. Until now, Lazorgan’s coveted products were mainly sold online, and this new collaboration is expected to represent a leap in distribution, visibility, and public awareness of the brand. This will allow customers to experience the products in stores nationwide.
Adah Lazorgan is one of Israel’s leading makeup artists. She has served as a personal makeup artist for many celebrities, including Mariah Carey, Cyndi Lauper, Fleetwood Mac, Scorpions, and more. At the same time, Lazorgan has done makeup for major fashion shows for Calvin Klein, Ralph Lauren, Oscar de la Renta, and at New York Fashion Week. Her fifty years of experience led her to create her own line of products for professional makeup artists and the private market: Adah Lazorgan’s makeup products are based on high-quality ingredients and unique textures and are produced in Israel. The development of the line emphasized Adahptation especially for the Israeli climate.