There are moments in life that make you realize something can be so much better. For Ofir, an Israeli high-tech professional, that moment came when he saw a pair of swim trunks at his friend’s place that looked different. They were sleek, flattering, comfortable, and stylish—but what truly changed the game was the feeling. Now, after he and Gabi brought the Canadian brand Public Beach to Israel, men across the country are discovering what it means not to hesitate when transitioning from the beach to the gym or a café.
The Story Behind the Discovery
Ofir was one of those men who always wore boxer briefs under his swim trunks for a bit more comfort. It worked, but it wasn’t perfect. Until one day, at his friend’s place, he saw a pair of swim trunks that simply looked different. What truly changed the game was the feeling—the internal compression layer, the quick-dry fabric, and the ability to go straight from the beach to the gym or a café without thinking twice.
That was the moment when Ofir and Gabi, a pair of Israeli high-tech professionals, realized someone was doing something right. They brought the brand to Israel through the website Salt & Steam with one simple goal: to provide Israeli men with high-quality swimwear that looks great, feels even better, and lasts over time.
The Founder Who Loved Riding Waves
Behind Public Beach is Dov Cohen, the founder who drew inspiration from trips to beach destinations around the world. As a kitesurfing enthusiast, he came up with the idea to create a collection of tailored swimwear that allows complete freedom of movement while riding the waves.
The goal was to create a casual-chic men’s swimwear brand that changes the rules of comfort in men’s swimwear. It’s not a technological revolution, but a rethinking of what swimwear should do.
What Makes Public Beach Different?
The brand offers stylish swimwear with a beach-and-beach-party vibe, drawing inspiration from the worlds of the sea and sports, with an emphasis on uncompromising comfort. Born in Canada, the brand combines functionality, quality, enjoyment, and fashion.
The swimwear is suitable for everything—from sports activities to relaxed walks along the beach. The designs are trendy, the fabrics of the highest quality, in summery colors and fashionable prints, with a casual-chic style and maximum comfort.
The technical secret: Every piece has an internal compression layer and quick-dry fabric. This allows you to go straight from the beach to the gym or a café without thinking twice—a feature anyone living in Israel understands the importance of.
Why It Fits Israel
In Israel, where summer lasts half the year and the beach is part of daily life, the concept of swimwear that works beyond the beach becomes highly relevant. People here want to move freely between activities, and Public Beach provides exactly that flexibility.
Public Beach swimwear is meant to become a classic item in every man’s wardrobe—not just something worn for a few hours at the beach, but a true part of the summer wardrobe.
Prices and Availability
Prices range from NIS 300–350, in sizes S to XL. It’s not cheap, but it’s also not in the insane price range of international luxury brands. The brand is available on the website salt.steam.com, and for now, this is the only way to get it in Israel.
The challenge is that it’s hard to know how something will fit without trying it, especially swimwear. But if the idea of swimwear suited for an active lifestyle sounds appealing, it might be exactly what you were looking for without realizing it.