The days when straw accessories were reserved only for beaches and countryside trips are over. This summer season invites us to rediscover that straw can be part of the elegant urban wardrobe—just like a classic leather bag or black high heels.
Since 2019, demand for straw accessories has grown dramatically, and this year it reaches a new peak. Prada’s tote bags sell out within minutes of being posted online, and Chloé’s straw bags have become the most sought-after item of the summer. Even Dolce & Gabbana have added small, compact straw bags to their collection, featuring leather handles. Kendall Jenner, one of the world’s leading influencers, presented the winning formula when she appeared on a desert vacation wearing a woven straw hat that turned her simple look into nothing less than iconic.
The magic of this trend lies in its ability to add a touch of sophisticated ease to any styling: A straw bag over an elegant midi dress, a wide-brimmed hat with a suit, woven sandals that elevate simple jeans.
Israeli women have also discovered that straw accessories are the perfect everyday item—because in a country like ours, which blends sea and city, relaxation and elegance, straw speaks to us in the perfect language.
The colors dominating this year are natural straw in warm shades, straw dyed in deep brown, and shades of cream and ivory. Stores across the country are already filled with straw options for every budget—from perfect bags in retail chains to luxury hats from top fashion houses.
Styling Tip: Start with one accessory. A straw hat to help you survive the outdoor heat, a woven bag to accompany you to the office, or woven shoes that blend beautifully with your day-to-night wardrobe.
