The Israeli fashion chain Tamnoon is embarking on a new campaign, in which it will launch an extensive collection of T-shirts for women and men at a uniform price of NIS 20 per item. The offer includes basic T-shirts, oversized shirts, plain and printed shirts, along with branded designs featuring prints of well-known characters and series such as Seinfeld, The Beatles, Hello Kitty, SpongeBob, Frida Kahlo, Friends, Oasis, and more.
All the T-shirts will be sold in a variety of sizes and are defined by the chain as offering one of the best cost-benefit ratios on the market. According to the company, the offer is intended to compete even with international low-cost chains.
This move aligns with the ongoing trend of price reductions in the fashion industry in Israel: According to the Consumer Price Index data for June, the fashion sector recorded a 4.5% decrease. Tamnoon attributes part of this trend to consumer pressure that the chain itself creates. The new collection comes on the heels of other recent company initiatives, including women’s dresses for NIS 30, jeans for NIS 50, children’s shirts for NIS 15, and other items for up to NIS 70 only.
The chain, which has been operating for 30 years and has over 80 branches across the country, continues to expand and is currently opening new stores in Dizengoff Center Tel Aviv, Globus Center Mavki'im, BIG Karmiel Gat, Sirkin Petah Tikva, and more.
The chain’s CEO and founder Baruch Reiner said: “This move is not a promotion – it's a statement. We are continuing the accessibility standard and proving that it’s possible to offer high-quality, trendy, and branded T-shirts at prices lower than a falafel meal. While everyone talks about the cost of living – we are simply taking action to reduce it.”