Israeli children's fashion continues to evolve with exciting collaborations between leading brands and local celebrities. This week, Minene – the leading fashion brand for babies and children – launched Sunny Love, a new capsule collection in collaboration with model and presenter Bar Zomer. This is Zomer’s second collection with the brand, following the first one they designed together, which was a major success.
The new collection offers a wide variety of summer clothing items and accessories, all characterized by trendy and comfortable design. The collaboration with the brand began during Zomer’s pregnancy. Bar is involved in the entire creative process, working closely with Minene’s design team, participating in the selection of cuts, colors, and fabrics in order to create a collection that reflects the youthful and fresh spirit of the brand alongside her personal touch.
"A Collection Born from the Heart"
Sunny Love is a collection designed straight from the heart. The concept that shaped the pieces was inspired by the most intimate moments between parents and their children, filled with love and emotion. The collection incorporates leading global fashion trends in both colors and prints. The cuts and color palette blend boldness and classic elements, creating a truly magical feel.
The collection includes a diverse mix of rompers, sets, swimwear, and crochet items, alongside complementary accessories such as swim rings, shoes, and sunglasses. It is designed for ages 3 months to 6 years, for both boys and girls.
Bar Zomer: “I’m so excited to share Sunny Love with you – a collection born from the heart. This time, not as a metaphor but literally, from the moment I’m already packing a family suitcase for a summer filled with love, calm, and style. The previous collection was born when I was in advanced pregnancy with Mila, and freedom was just a dream. Now, the dream is coming true: Soft fabrics, romantic prints, precise cuts – all inspired by the fashion world we parents live in, with a vision of a summer experience that is trendy, relaxed, everyday, and unforgettable.”
According to Keren Levi Shoham, CEO of Minene: “The connection with Bar is perfect for us, and it’s no coincidence that the result is something we are all very proud of. Bar perfectly embodies the values of quality, innovation, style, and comfort – all of which are expressed in this capsule collection. I’m thrilled that we managed to distill these aesthetic values in such a harmonious way and produce, through our combined efforts, a winning collection.”
Collection price range: NIS 49.90–149.90. Available in stores and on the Minene website.