A$AP Rocky becomes the first person to do this with the iconic eyewear brand
The rapper and fashion icon has become Ray-Ban’s first-ever art director, creating a limited-edition eyewear collection that has already become a must-have among opinion leaders around the world.
"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist
The lead makeup artist and trainer for Bobbi Brown Israel reveals his secret summer makeup tips: Why you should mix serum with foundation, and how to handle the Israeli humidity.
From the court to the runway: How the tennis trend Is taking over the fashion world
Tennis style has become one of the hottest trends in the fashion world in recent years, and the Swiss brand On is leading the revolution with a shoe collection in collaboration with Roger Federer.
The Korean revolution: The brands that conquered TikTok are landing in Israel
Super-Pharm launches Israel's first K-Beauty department, featuring viral products like Dynasty Cream and popular sunscreen. Is it really worth the hype?
ZARA opens Israel's largest store: A first look at BIG FASHION Glilot
A massive 4,500 sqm complex, two levels, and a first-of-its-kind connection between ZARA and ZARA HOME under one roof – everything you need to know about the new fashion revolution.
An Israeli invention that transformed bathrooms and conquered Amazon
Oren and Lauren Azouri created a technology that makes bathrooms hygienic and pleasant, eliminating odors, noise, and splashes. After selling 150,000 units on Amazon, it’s now launching in Israel.
AllSaints enters the fragrance world: Launches a luxury collection in Israel
Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.
Fragrance of mystery: A new perfume blends sweet cherry and powerful incense
FRAGRANCE DU BOIS launches Sirène, KLENÔR presents a blue-and-white hair care series, Bissli in a limited edition with secret flavors, and a new vegan sorbet from Ben & Jerry's.
Trend alert: The American brand redefining luxury and sustainability in Israel
COACH lands in Israel with leather bags and shoes at competitive prices, proving that luxury can also be sustainable. Every purchase supports the community through a unique giving model.
How to turn a dull bag into the hottest accessory? The trend taking over fashion
From keys to charms: The latest bag trend is taking over with mushrooms, flowers, and robots. Here's how to style it right.
