Honda

For the first time: Honda overtakes SYM as Israel’s best-selling two-wheeler brand

For over 30 years, Taiwan’s SYM dominated Israel’s two-wheeler market while Honda led globally. Now, Israel’s market is finally catching up with worldwide trends.

Honda ADV350. The launch of new maxi-scooters has made Honda more relevant to Israeli riders.
Rounded design, not tough, and very different in landscape.

A lesson in pricing: First drive of the Honda ZR-V

Honda ZR-V.

Sit tight for a moment, Honda has announced the ZR-V price in Israel

 Honda 0 Saloon, in the background: SUV 0

The most intriguing Honda electric car isn’t the one it’s building with Sony


Honda Goldwing: A Limousine on two wheels

With a 1,800+ cc engine and nearly 400 kg weight, Danny Kushmaro rode the Goldwing to Eilat and found it intimidating to park, but exceptional on the open road.

 Exactly 50 years ago, the first generation of the Goldwing was unveiled

New Volvo and Honda importer CEO: Haggai Dekel replaces Tomer Cohen

Dekel managed the heavy vehicle division at Meir Group, Cohen managed the company for 13 years. Management shuffle also at Colmobil, which is replacing division heads.