Prime Minister Benjamin Netanyahu opened his address to the UN General Assembly on Friday wearing a special hostage pin embedded with a QR code that directs viewers to a website documenting the October 7 Hamas atrocities, his office said.
Members of the Israeli delegation accompanying the prime minister also wore the same pin, according to the Prime Minister’s Office.
Israel's public-diplomacy push
The QR code is part of a broader Israeli public-diplomacy push in New York this past week.
Fox News and additional reports likewise highlighted the scale of the “Remember October 7” visuals and confirmed the QR code pathway to a site that hosts graphic documentation of the attacks, available to users scanning from abroad.
Israel previously published an official English-language portal detailing the October 7 crimes for international audiences, part of a wider government strategy to centralize and authenticate materials used in outreach efforts.
The PMO said the pin and coordinated signage were designed to keep the hostages’ plight and the events of October 7 in view as Netanyahu addressed the assembly. The campaign’s visuals appeared around midtown Manhattan in the hours before the speech.