The "It's Time Coalition," a collection of over 60 Israeli and Arab pro-two-state solution organizations, began a campaign on Sunday calling for the recognition of a Palestinian state and an end to the Israel-Hamas War.
The coalition described itself as the largest peace initiative in Israel.
The center of the campaign is a two-minute video featuring members of the participating organizations sharing their hopes for peace and urging the Israeli government to accept a two-state solution as suggested at a United Nations conference in July.
Decrying claims that recognition of a Palestinian state would reward Hamas for the October 7 massacre, the activists state that they believe that “the states partaking in this initiative are on our side,” as the UN resolution calls for an immediate end to the war and thus an end to the “sacrifice of soldier,” “destruction of a people,” and “abandonment” of the 48 hostages still being held by Hamas in Gaza.
Coalition activists regard the proposed UN resolution as “a historic opportunity to move from death to life, from stagnation to progress to a future of security and freedom for both people.”
Activists denounce Netanyahu's 'Super-Sparta' speech
In one section of the video, it is stated that “I will not concede to living in Sparta or in Super-Sparta,” a direct reference to a recent speech given by Prime Minister Benjamin Netanyahu. The speech was criticized by many as “isolationist.”
The featured group of activists expressed their desire to work together, across cultural and religious differences, to create a "different reality of peace, security, compassion, and justice," asserting that "it's time" to bring about an end to the almost two year war.