The Saar A.T. Entrepreneurship and Commerce Ltd. company, the importer of Columbia in Israel, continues its growth trend and launches the chain's 28th brand store. The new branch in the Renanim Mall was established with an investment estimated at approximately NIS 1 million, and it forms part of the group's expansion strategy.
The new store, spanning 112 square meters, replaces the integrated store that operated in the mall until now. This move enables the opening of a dedicated brand store for Columbia, alongside a multi-brand store for the company's other brands. As part of the reorganization, the veteran 'Outsiders' store is expected to undergo a comprehensive renovation and upgrade cycle during the month of June, with the aim of providing an upgraded and distinct customer experience for each brand.
The new store not only strengthens the brand's foothold in Israel, but also brings news for outdoor fashion enthusiasts. Alongside the new summer collection, customers will be able to purchase items from unique and exclusive collections in the store, including: The collaboration with Disney launched at the end of April, the Heritage collection offering retro–inspired items, and the Titanium technological elite collection.