iCon Group, the official importer of Apple products in Israel, is launching a new brand called iConic, offering a wide range of dedicated accessories for Apple devices. The brand will first be introduced at iDigital, Apple’s official premium partner in Israel, and will later be available through leading distributors across the country.
The iConic brand focuses on precise design, everyday functionality, and affordable prices, aiming to provide users with a complete and convenient Apple experience. The accessory line has been carefully selected by the company’s team of experts to deliver stylish, durable, and practical solutions specifically tailored to the Israeli market.
According to Sharon Harari, Head of Apple Distribution at iCon Group, “The iConic brand was developed with an understanding of what Apple customers truly need – precise fit, proper design, and affordable price. We sought a solution that provides a complete response, and we created a full experience. This new brand is part of our commitment to continue leading the Apple experience in Israel, with products that integrate naturally and enhance daily use.” Harari added that the launch represents another step in the company’s strategy to expand its product range under the Apple umbrella in Israel while maintaining high quality and brand principles.
According to Erez Eisenberg, VP of Sales and Commerce at iDigital, “iDigital offers the widest and highest-quality range of Apple accessories in Israel. iConic adds another dimension to our strategy – to be the first choice for Israeli consumers looking for quality solutions at an affordable price. In the future, we will expand the selection with additional brands and continue innovating with complementary solutions for our customers.”
The product range includes iPad covers and keyboards, combining elegant protection with personalized working comfort; high-quality magnetic cables that allow fast, smart, and safe charging; and MagSafe-compatible iPhone batteries that provide portable wireless charging in a slim and convenient design.
Additionally, the brand offers advanced-wall chargers in a compact design with ultra-fast charging power, as well as car mounts with built-in wireless charging, ensuring stability, convenience, and smart charging while driving.
The line also includes dedicated silicone cases for iPhone 17 models, resistant to drops up to 1.8 meters, MagSafe-compatible, designed with aluminum buttons and soft microfiber fabric lining.
In the future, iCon Group plans to expand the iConic product line and offer additional innovative solutions and accessories for Apple users in Israel. iDigital, operating under its parent company iCon Group, currently has 23 branches from Haifa to Eilat and is the only Apple premium partner in Israel. In addition to Apple products, the chain offers a variety of leading brands in digital lifestyle – from computers and peripherals to smart audio and home design accessories.