At the Azrieli Negev Mall in Beersheba, the new SANTILLO store, a men’s and teen fashion store, was launched recently. It represents a breakthrough for Noam – a young local entrepreneur who began his journey at the mall with small tables, then moved on to a kiosk, and has now inaugurated his first store.
The event was celebrated in a particularly festive atmosphere, with hundreds of visitors, a DJ, and special prices in honor of the opening. The store is located on the second floor of the mall, near the “Delta” store.
Fanny Barbivai, CEO of Azrieli Negev Mall: “We are proud to support young entrepreneurs. Noam is an inspiring example of perseverance, creativity, and love for the profession, and SANTILLO is much more than a fashion store—it is the story of a dream that came true here in our mall. The recent event is a direct continuation of the renewal process the mall is undergoing, combining new stores, a unique shopping experience, and a genuine connection to the local community.”
The opening of SANTILLO joins a wave of renewal at the mall, which includes upgrades to the food court, parking lot, and a variety of brands that strengthen Azrieli Negev as the beating heart of Beersheba.