Max Brenner is launching four new flavors in their protein-enriched chocolate bar series, including the Dubai Chocolate Protein Bar. According to the company, this follows the success of the Chocolate & Nut Cream Bar. Currently, the first protein bar they launched with Chocolate & Nut Cream, enriched with 20 grams of protein, is the number 1 selling bar in the protein bar category in the private market. All of our protein bar series are certified kosher by Badatz with Israeli milk.
The four new flavors in the chocolate bars enriched with 20 grams of protein are: Dubai Chocolate Protein Bar with 18 grams of protein, Milk Chocolate & Salted Caramel Protein Bar with 18 grams of protein, Pistachio Cream Protein Bar coated in White Chocolate with 20 grams of protein, and Milk Chocolate & Caramel Cookie Protein Bar with 21 grams of protein.
Yossi Coba, Max Brenner Marketing Manager: “Given the success and high demand for the Chocolate & Nut Cream Protein Bar we launched last year, we decided to expand the category with 4 additional and special flavors. To maintain the unique line of our protein bar series, we again used high-quality ingredients and real chocolate while keeping a high protein content of 18–21 grams per bar. We didn’t want to create another bar with a chocolate-flavored substitute like most protein bars currently on the market, but for the first time, to create a protein bar series with real, delicious Max Brenner chocolate."
Recommended retail price: NIS 14.90–NIS 17.90. The Max Brenner protein bar series is available at Super-Pharm, various supermarket chains, and convenience stores. Kosher certification: Badatz Igud Harabanim and Vaad Harabanim, Israeli milk.