DJI, one of the world’s leading players in civilian drones and creative cameras, announced the launch of the Osmo 360 camera in Israel as well, through its official importer Banda Magnetic. This is the company’s first step into the 360-camera category, a rapidly growing photography market, with the device promising to set a new standard in ultra-high-quality panoramic photography capabilities.
The new camera is equipped with a unique 1-inch sensor and allows 8K video recording, a rare capability in this market, along with extended continuous recording time – up to 100 minutes at 8K/30fps. DJI notes that the product represents a technological leap in the field and is primarily intended for content creators, professional photographers, and advanced hobbyists.
The device includes a square HDR sensor designed to better utilize the shooting area compared to rectangular sensors, enabling higher image quality and lower power consumption. In addition, the Osmo 360 camera offers support for low-light shooting, a dynamic range of 13.5 stops, and an f/1.9 lens that helps capture details even in complex scenes such as sunset or sunrise. In terms of additional capabilities, it includes an “invisible” selfie stick, slow-motion shooting, gesture and voice control, HorizonSteady and RockSteady stabilization, and multi-platform editing support using DJI software and Adobe Premiere plugins.
The camera also functions as an action camera in single-lens mode, with recording up to 5K/60fps at a wide 155-degree angle, or expanding to a 170-degree angle in Boost Video mode at 4K/120fps. It weighs only 183 grams, includes 105GB of internal storage, and supports operation even in extreme weather conditions down to minus 20 degrees Celsius. Fast charging allows reaching 50% battery within just 12 minutes.
The Osmo 360 will be marketed in Israel in two kits: Standard Combo at a recommended price of NIS 2,399, and Adventure Combo at a price of NIS 2,999. It will be sold at DJI Israel’s official store and website, in duty-free shops, and in electrical and electronics chains across the country.