Palphot is expanding its brand offerings ahead of the back-to-school season with exclusive launches and new collections.
The company, which leads Israel’s back-to-school market, is broadening its portfolio of international brands that it distributes exclusively.
Among the brands: Brawl Stars, Champions League, Hello Kitty, Lilo & Stitch, Unicorn Academy, and more – all offered in colorful, stylish, and updated collections.
For the first time in Israel, Palphot is launching the Portuguese bag brand Marshmallow, sold in 60 countries, featuring lightweight bags (less than 400 grams), stylish designs, ergonomic backs, antibacterial fabrics, and advanced technology – at a price range of 249–399 NIS.
In addition, the ARTIS writing brand has been launched, based on Pantone colors and designed for lovers of creativity and style.
Other new arrivals include DRIPS bags for teens, orthopedic bags specifically designed for elementary school students, sets for first graders, advanced and innovative kindergarten bags, and the Canadian bottle brand ASOBU with captivating designs.
According to VP of Marketing Einat Baruch: “This year we chose the message ‘Dream with Hope’ – and we brought a variety of joyful brands suitable for every family and every budget, especially during a challenging time.”
Laline launches a series of textile sprays to refresh fabrics and the home
The Laline care brand introduces for the first time its textile fragrance spray series – the perfect solution for creating a scented and pleasant atmosphere at home.
The sprays come in two fragrances:
Frozen Pear – a delicate and refreshing fruit scent
Vanilla Pink Pepper – a surprising blend of vanilla with aromatic pink pepper.
The products are suitable for spraying on curtains, sheets, carpets, sofas, and more, leaving a long-lasting fragrance.
In addition, the series expands to mini sprays in 30 ml size in four popular scents: Frozen Pear, Vanilla Pink Pepper, Ocean, and Warm Vanilla.
Prices:
30 ml – 39.90 NIS
110 ml – 69.90 NIS
Available in Laline stores and online
The French dermo-cosmetic brand URIAGE launches in Israel the Bariesun series for summer 2025 – a line of sun protection products with SPF50+ and Skin Shield technology, combining thermal water, UV filters, and antioxidants for optimal protection against sun damage and premature aging.
The series includes seven products in lightweight and water-resistant textures: ultra-light cream and fluid, sprays, dry oil, targeted protection sticks, and extreme protection fluid.
All products are dermatologically tested, suitable for all skin types – including sensitive skin – and carry a commitment seal for ocean and sea preservation.
Available in pharmacy chains and drugstores nationwide.
The British medical skincare brand 111SKIN lands at Factory54 Beauty and launches for the first time in Israel the REPAIR SUNSCREEN SPF 50+ – a powerful sun cream providing broad protection against UVA/UVB rays, blue light, and environmental pollution, while simultaneously treating the effects of the sun on the skin.
The lightweight formula spreads transparently, suits all skin tones, and does not affect makeup.
The active ingredients include Arabic cotton stem cells for protection and repair, panthenol for soothing and restoring, and 4-structured hyaluronic acid for deep hydration.
To mark the launch, Tom McPherson La Mer, the brand’s Global Spa Director, arrived in Israel, emphasizing the importance of the local market.
Alongside the new cream, Factory54 Beauty offers a variety of 111SKIN flagship products – serums, eye creams, luxurious oils, and advanced face masks – all based on exclusive technologies developed at the 111 Harley Street clinic in London.
Price range: 299–2,669 NIS.
Available at the Factory54 Beauty store in BIG Glilot complex and online
The international makeup brand Maybelline New York launches the Colossal Bubble Mascara – an innovative mascara that gives dramatic and airy volume to lashes, without clumps.
The mascara features a lightweight yet powerful formula that inflates each lash, with a unique curved brush that ensures maximum precision – even on the short and inner lashes.
The result: separated, defined, and voluminous lashes with a light bubble-like feel.
Recommended retail price: 50 NIS
Available in pharmacy chains, retail chains, and selected perfumeries.
More information online
Crema launches: a series of moisturizing hair creams – personalized for every hair type
The Crema care brand presents a new series of moisturizing hair creams, based on 91% naturally sourced ingredients and free of parabens, phthalates, sodium chloride salt, and mineral oil.
The series includes three dedicated creams – for normal, dry, and curly hair – with advanced complexes providing softness, moisture, flexibility, and shine.
The creams are not tested on animals, come in 350 ml content, and their recommended price: 20.50 NIS.
Available in pharmacy chains and retail stores nationwide.
New from ecosupp: An advanced and clinical personalized probiotic series
Ecosupp, one of Israel’s leading nutritional supplement companies, is launching an innovative probiotic series representing the next generation in the field: stable, targeted, and clinical.
The series is based on ProBioAct technology developed in collaboration with the Medical Center of Maastricht University, ensuring that the active bacteria survive the digestive system and function optimally in the intestine.
The series includes three dedicated formulas:
REBALANCE – for recovery after antibiotics
ZEN – for supporting the gut-brain axis during stress periods
BASE-IT – for daily digestive balance
Each formula includes a precise combination of strains and sub-strains, along with personalized prebiotics, and they are based on up-to-date clinical studies.
The products come in drinkable powder sachets, with a pleasant taste for convenient daily use.
The series is available online, ecosupp, in pharmacy chains, health food stores, and pharmacies nationwide.
The Canadian swimwear brand Public Beach lands in Israel, offering men a combination of uncompromising comfort, summer style, and high quality.
The brand is brought to Israel by Ofir and Gabi, a hi-tech couple, through the Salt & Steam website, aiming to offer swimwear that looks good, feels great, and lasts over time.
The swimsuits feature a casual-chic design, trendy prints, an inner compression layer, and quick-dry fabric – ideal for a smooth transition from the beach to everyday life.
The brand targets men who like to combine functionality, fashion, and a premium user experience, with inspiration from world beaches and the kitesurfing scene.
Size range: S–XL
Price range: 300–350 NIS
Herbalife launches a new Formula 1 shake flavor – Berry: a new generation of quick, tasty, and balanced nutrition.
The shake provides only 94 calories per serving, and includes:
25 vitamins and minerals, 9 grams of protein, 5 grams of dietary fiber.
The new formula is suitable for vegans, lactose-free, and gluten-free, supporting a healthy lifestyle and weight management.
Easy to prepare, suitable for any time of day, and can be upgraded with fruit or milk substitutes.
Recommended price: 245 NIS (550 grams – approx. 21 servings)
Kosher: Pareve, Lakewood USA
AGTD, importer of international food brands, expands its activity in Israel and launches two new snack series that promise to turn your break into a meeting of worlds:
One – savory and Italian, and the other – sweet with a Middle Eastern twist from Dubai.
Savory from Italy – Bontà Lucane snack series
The Italian snack brand Bontà Lucane, specializing in baking according to traditional recipes from southern Italy, arrives in Israel with a variety of baked (not fried) snacks made only from natural ingredients:
PITA CHIPS in flavors such as rosemary or hot chili – a vegan snack perfect with dips, cheeses, and salads.
Price: 9.90–10.90 NIS (80 grams)
Crunchy bruschetta in tomato or rosemary flavors – great for hosting or as a tasty addition to soups and salads.
Price: 9.90–10.90 NIS (120 grams)
Kosher: Pareve, supervised by Badatz Beit Yosef.
Sweet from Dubai – DOFREEZE chocolate snacks
Dubai dessert brand DOFREEZE, marketed in over 50 countries, brings to Israel a new taste experience:
Pistachio-Knafeh chocolate snack – soft chocolate brownie with pistachio cream and crispy knafeh, coated in milk chocolate.
Truffle-Knafeh snack – a combination of rich truffle, crispy knafeh, and premium Belgian chocolate.
Price: 9.90 NIS (28 grams)
Kosher: Dairy, with non-kosher milk powder, baked in Israel, no concern of new grain.
Both brands are now available in select retail chains, specialty stores nationwide, and online
Guaranteed enjoyment – whether you’re a fan of savory or sweet snacks.
PERSIL launches: 4-in-1 Disc Capsules with an improved formula
The international laundry brand Persil introduces a new premium capsule series – compact, powerful, and concentrated, with an advanced formula for stain removal and refreshing hygienic fragrances.
The new capsules are smaller (17 grams compared to 25 grams) but maintain the same cleaning power.
The series is available in three types:
Sensitive – for sensitive skin
Lavender – with lavender scent
Expert Stain Removal – for stubborn stains.
The benefits include deep cleaning, concentrated capsule, ease of use, and new resealable packaging.
Recommended consumer price:
20 units – 29.9 NIS
37 units – 54.9 NIS
Available in retail chains nationwide and online
