The beauty brand L'Oréal Professionnel is launching Vitamino Color Spectrum, a haircare series specifically designed for colored and lightened hair. The goal of the series is to protect the color, preserve its vitality, and prevent fading for over 100 days.
The series is based on a technology that combines ferulic acid and citric acid. These ingredients work together to effectively lock in the five dimensions of color within the hair fibers, ensuring a vibrant color spectrum and long-lasting durability.
The series is suitable for all types of colored hair and is intended for daily use and maintaining a healthy haircare routine. It includes:
1. Sulfate-free shampoo: gently cleanses and maintains color quality.
2. Neutralizing shampoo: intended for blonde hair, neutralizes unwanted orange pigments.
3. Treatment mask: restores and revitalizes colored hair.
4. Leave-in serum: provides protection, prevents fading, adds intense shine, controls unwanted volume ("anti-frizz"), and protects against heat.
• How much: NIS 121–NIS 260
• Where: At hair salons and leading hairstylists