Abe Novick

Writer, adman, PR pro & martial arts maven, Abe Novick examines Judaism through the lens of pop culture. A contributor to JPost since 2005, he is President & Owner of AbeBuzz.com.


The Jerusalem Post

Eastward with Dr. Strange

The Jerusalem Post

Retail Revolution

The Jerusalem Post

We Are One Family


A U.S. Election Resembling "Duck Soup"

The Jerusalem Post

Sporting an Olympian Brand

The Jerusalem Post

Super Heroes Can Inspire Your Business

The Jerusalem Post

Great Brands are Bigger than Me

The Jerusalem Post

The Art of Sport

The Jerusalem Post

Tiny Ant-Man's Bigger Brand Lesson

The Jerusalem Post

Trump, O'Malley & Underdogs

The Jerusalem Post

Hey O'Malley, run like Under Armour

The Jerusalem Post

Romeo, Juliet & Baltimore

The Jerusalem Post

The Hillary Brand

The Jerusalem Post