Puppy Bowl returns for fur-rocious action, now with puppy cheerleaders
Adoption is the main goal of the event, which shines a spotlight on shelters and rescues. So far, all iterations of the Puppy Bowl have seen an 100% adoption rate for all participants.
Puppies tussle with a plush football at the "Puppy Bowl" in Phoenix, Arizona, January 29, 2015. Thursday's "players" in downtown Phoenix were all puppies - part of a drive by the Animal Planet television channel and the Arizona Humane Society to encourage adoptions ahead of the televised "Puppy Bowl(photo credit: DANIEL WALLIS/REUTERS)ByAARON REICH
