Arab-Israeli content creator Nuseir Yassin, known as Nas Daily, announced that he will be launching a new video campaign inviting global audiences to “get to know Israel” in a reel posted on his official Instagram account on Saturday.
The series, produced in Israel for social platforms, will feature concise clips about daily life, landmarks, and communities. The announcement was made on his Instagram reel as an accessible entry point for first-time viewers.
Yassin said the series will package basic context, maps, and human-interest vignettes into fast, accessible reels tailored to international viewers. He framed the effort as a way to answer common questions about Israel and highlight diverse voices.
The initiative comes amid intense debate over Israel on social media, where short videos shape perceptions for younger audiences.
Creator-led explainers have increasingly complemented traditional news coverage by offering first-person views of complex topics.
Who is Nas Daily?
Yassin rose to prominence by completing 1,000 consecutive one-minute videos documenting a global journey in 2019, a milestone that cemented his rapid, fact-packed style for mass audiences. Background.
He has continued to produce Israel-focused content, including a 2024 video filmed in Jerusalem after a month studying Judaism, which emphasized community and practice.
In June 2024, Yassin hosted a sold-out creator summit in Tel Aviv with more than 1,000 participants, highlighting the scale of his following and his education efforts for digital storytellers.
He has also publicly addressed his identity. In October 2023, he wrote that he views himself as “Israeli first,” reflecting how the Hamas attack on October 7 shaped his presentation to global audiences.