In the highly competitive online gaming sector, where most operators rely on aggressive marketing and headline-grabbing expansions to build user bases, Nexus International has taken a notably different path. By the end of the first half of 2025, the privately held company reported $546 million in revenue, more than doubling its full-year earnings from 2024. That figure has placed it among the Top 100 gaming companies globally, but unlike its peers, Nexus achieved this milestone with little public fanfare.
With no IPO, no large-scale media campaigns, and no investor funding, Nexus’s growth has been largely defined by execution rather than external attention. Many of the industry’s largest operators, including DraftKings, Flutter Entertainment, and Bet365, maintain significant visibility through marketing investments and capital market activities. Their presence spans TV sponsorships, high-profile partnerships, and frequent investor updates. Nexus, by comparison, has maintained a low public profile, focusing instead on product development, localized infrastructure, and long-term user value.
Its strongest growth has come from Brazil, where its local-facing platform, Megaposta, has benefited from early compliance, local payment integration, and tailored content for mobile-first users. Rather than broad-spectrum marketing, the company has emphasized performance in targeted, high-yield segments.
Founder and CEO Gurhan Kiziloz continues to lead Nexus International as a fully self-funded venture. Without institutional investment or a formal board of directors, operational decisions are made by a small leadership team, allowing the company to avoid dilution of strategy or delays from stakeholder negotiation.
This lean governance structure has given Nexus the flexibility to respond quickly to new regulatory environments, customer demands, and product challenges. While this approach removes access to external capital, it also enables tighter cost control and decision-making clarity, advantages that may become more relevant as market conditions shift.
Nexus’s business is diversified across three primary platforms: Spartans.com, a crypto-native casino; Lanistar, which operates under conventional licenses in Europe and Latin America; and Megaposta, which focuses on Brazil’s regulated iGaming sector.
Each platform operates within a different compliance and payments framework. This multi-brand structure serves not only to segment customer acquisition strategies but also as a hedge against regulatory volatility. Should one jurisdiction tighten restrictions or modify licensing terms, Nexus has operational flexibility across other brands and markets.
The company’s marketing model is similarly segmented. Rather than deploying unified global campaigns, it relies on local partnerships, organic growth, and embedded user incentives, all designed to align with the needs and regulations of individual markets.
Nexus’s decision to avoid large-scale marketing campaigns and paid acquisition channels has also allowed it to maintain greater cost efficiency than competitors with similar topline growth. Without the high customer acquisition costs that often come with visibility-focused expansion, Nexus appears to prioritize margin health and reinvestment over short-term brand exposure.
However, this model also comes with trade-offs. Limited visibility can affect public brand awareness, talent acquisition, and investor appeal should the company ever pursue institutional growth routes in the future. For now, its path reflects a clear preference for internal reinvestment and measured, infrastructure-driven growth.
The gaming sector is increasingly shaped by regulatory scrutiny, economic headwinds, and changing user expectations. In this environment, Nexus International presents an example of low-profile but sustained growth. While it has yet to enter highly saturated markets like the United States or pursue a major international advertising presence, it has secured a solid position within its chosen markets through consistent performance.
As the industry continues to grow, it remains to be seen whether Nexus will maintain its quiet approach or eventually step into more visible territory. Either way, its current trajectory illustrates that visibility is not a prerequisite for scale, and that in some cases, execution alone can deliver results.
This article was written in cooperation with Nexus International