This summer is set to become especially sweet: Shefayim Water Park is launching Candy Slide, a new and colorful attraction featuring four brand-new tube slides designed for single or double riders.
The new area combines speed, twists, and an exciting yet safe extreme experience, suitable for both children and adults – allowing families to enjoy the adventure together.
Alongside this exciting new addition, Shefayim Water Park continues to offer a wide variety of attractions for the entire family, including Israel’s largest wave pool, around 35 water slides across eight different areas, water zones for toddlers and children featuring approximately 140 fountains, a pirate ship, extreme slides, tube rides, and more.
This year, the park is limiting the number of daily visitors in order to reduce overcrowding and waiting times and provide guests with a more pleasant and comfortable experience.
Visitors can also enjoy spacious shaded seating areas, advanced food courts with digital ordering via QR code, a convenience store, and a locker area.
If you are looking for a refreshing summer experience for the whole family, Candy Slide at Shefayim Water Park is definitely expected to be one of the standout attractions of summer 2026.
The Sky Park complex at Ganei Yehoshua in Tel Aviv offers three family attractions: A hot air balloon rising up to 120 meters high with a spectacular view of the Tel Aviv metropolitan area, the Sky Town ropes park featuring 120 challenge facilities at different difficulty levels, and Cinemax 360 – a 7D cinema with a panoramic dome screen.
Opening hours are updated on the website, where visitors can purchase individual or combined tickets.
Admission prices start at NIS 35 for Cinemax, NIS 50 for the ropes park, and NIS 95 for the hot air balloon.
The complex is located in the western section of the Ganei Yehoshua parking area and is accessible by public transportation and private vehicles.
My family and I spent time there, and I can honestly say – if you are looking for a family activity filled with fun, laughter, and adrenaline, you are simply going to love it.
I admit that I was a little nervous about going up in the hot air balloon, but to my surprise, I was the only one who was afraid.
The children were excited from the very first moment, had no fear at all, and simply enjoyed the breathtaking view and the unique experience.
After that, we entered Cinemax 360, and I have to say that it was one of the biggest surprises of the day.
I found myself laughing and getting excited even more than the children.
If you visit, do not miss the movie "A Crazy Journey on the Great Wall of China" – a wild experience that truly makes you feel part of the story.
A huge thank you to Yigal for the guidance, warm hospitality, and support throughout our visit.
The ropes park was also a wonderful experience.
Seeing my 9-year-old son step away from the screen, climb, challenge himself, and simply enjoy every moment was a real pleasure.
This is an activity that takes children out of their routine, encourages them to move, face challenges, and most importantly – have fun.
Bottom line – a successful family outing combining action, views, laughter, and many shared experiences.
Highly recommended!
Wrangler Expands Its Presence in Israel with a New Store on Dizengoff Street
The American denim brand Wrangler is expanding its activity in Israel and opening a new store at 162 Dizengoff Street in Tel Aviv.
This is the first store in Israel designed according to the brand’s international store concept, joining the existing store on Sheinkin Street.
The opening of the store marks the beginning of Wrangler’s expansion strategy in Israel, which will include the opening of additional stores in the future.
The new store will offer denim collections for women and men, alongside complementary accessories and the brand’s new summer collection, including the Super Denim and Tough Light series.
According to the brand’s importer, Aluf International, the new store is designed to bring the shopping experience and design language associated with Wrangler stores around the world to Israel.
FACTORY 54 BEAUTY Launches French Beauty Brand BY TERRY in Israel
FACTORY 54 BEAUTY is expanding its luxury beauty portfolio and exclusively launching in Israel the French beauty brand BY TERRY, considered a pioneer in the field of skincare-first makeup.
The brand, founded in 1998 by French makeup artist Terry de Gunzburg, who previously developed Touche Éclat for YSL Beauté, offers makeup products that combine active skincare ingredients with a natural, radiant finish.
Among the flagship products launching in Israel are Brightening CC Serum, Hyaluronic Hydra-Powder, Baume de Rose, and the Tea to Tan collection.
The brand will be available exclusively at the FACTORY 54 BEAUTY store at BIG FASHION Glilot, the FACTORY 54 store in Netanya, and on FACTORY54.CO.IL, with prices ranging from NIS 75 to NIS 390.
The brand will later expand to additional branches.
UGG Launches New Men’s Slide Model – PeakMod
UGG is launching the new PeakMod men’s slide model as part of the Harmony Collection, combining classic and contemporary design with comfort and streetwear style.
The model is made of leather in neutral shades and features a soft lining, lightweight EVA sole, and an adjustable heel strap that allows two different wearing options.
The slides are available in Jasmine, Green, Black, and Cream colors, in sizes 41–46, at a price of NIS 449.90.
In Israel, the model is distributed by Originals, the official importer of UGG.
Dr. Fischer Expands Effective Care MEN Series with 3-in-1 Facial Cleansers
Dr. Fischer is expanding its Effective Care MEN line and launching 3-in-1 facial cleansers for men, combining cleansing, hydration, and freshness in one product, while also suitable for beard and stubble care.
The series includes a version for all skin types and a dedicated version for sensitive skin, with formulas enriched with niacinamide, pro-vitamin B5, and moisturizing ingredients.
The products are paraben-free and feature a masculine, refreshing fragrance.
The facial cleansers come in 150 ml packaging at a recommended price of NIS 19.90 and join the brand’s range of men’s grooming products, including shampoo, shower gel, and multi-purpose body cream.
IL MAKIAGE Launches Clear Brow Mascara
The international makeup and skincare brand IL MAKIAGE is launching CLEARLY ICONIC – a transparent gel brow mascara designed to set, fill, and lift brows while maintaining a natural look.
The formula combines micro-fibers and a biotechnological complex to strengthen brows and provides an immediate volumizing effect alongside up to 16 hours of wear, without stickiness or a dry feeling.
The product comes with a dedicated comb applicator for separating hairs and evenly distributing the formula and is also suitable for sensitive skin.
Recommended consumer price: NIS 125 (4.5 ml).
BeautyCare Launches a New Baked Shimmer Collection
The BeautyCare chain is launching a new collection of baked shimmers designed to give the skin a radiant, glowing, and sun-kissed appearance at an accessible price.
The collection includes a variety of shades – from pearl, gold, and champagne to bronze – with a lightweight silky texture that can be built in layers and blends naturally with makeup without emphasizing texture or pores.
The shimmers are suitable for use on cheekbones, the bridge of the nose, and additional areas for a natural highlighting effect.
They are available at a price of NIS 14.90 per unit.
The products can be purchased at BeautyCare stores throughout Israel and on the chain’s website.
Moroccanoil®, the global leader in oil-infused beauty, expands Brumes du Maroc Collection with two new fragrances
Moroccanoil® is launching two new fragrances for its Brumes du Maroc hair and body mist collection: Ambiance de Plage, a tropical scent featuring notes of gardenia, coconut, and pineapple, and Dahlia Rouge, a floral fragrance combining dahlia, tuberose, and sandalwood.
The new products are based on a lightweight formula designed for both hair and body, enriched with argan oil and vitamin E, and featuring technology that helps maintain hair vitality during sun exposure.
Recommended consumer price: NIS 125 for 100 ml.
Moroccanoil® products are available at professional salons, authorized stores and online.
TO GO Launches New Summer Collection with Trendy Styles for the Entire Family
The TO GO footwear chain presents its Summer 2026 collection, featuring a wide range of shoes and accessories that combine current fashion trends with everyday comfort.
The collection includes minimalist sandals with thin straps, ballerina flats, leather slides, sneakers, platform shoes, and heel designs inspired by the polka-dot trend, alongside a natural color palette in shades of cream, beige, white, and brown.
In addition to footwear, the chain also offers a complementary accessories collection featuring straw bags and crossbody bags in summer-inspired designs, suitable for a variety of clothing styles – from everyday looks to evening outings.
The new summer collection is available at TO GO stores throughout Israel and on the chain’s online website.
Neka 7 Launches New Hand Soap-Free Series
The Neka 7 skincare brand has launched a new series of hand cleansing products containing 91% naturally derived ingredients and enriched with aloe vera extract to provide moisture and softness to the skin.
The series has been dermatologically tested, does not contain parabens, phthalates, mineral oil, or silicones, and is vegan and cruelty-free.
The series is available in three fragrances: Orchid, Violet, and Tonka.
The recommended price is NIS 13.10 for a 500 ml bottle, and the products are available in retail and pharmacy chains throughout Israel.
rebar Launches New Protein Drink Series with More Than 30 Grams of Protein per Drink
The rebar chain is launching its new POWER series ahead of summer – a new line of three protein drinks, each containing more than 30 grams of protein.
The series combines functional ingredients, including protein-rich ricotta foam, whey protein powder, and protein crumble, and is designed to also serve as a nutritious meal alternative.
The series includes three flavors: Power[ful] Peanuts, Power[ful] Cocoa, and Power[ful] Banana-Chip.
The price of each drink is NIS 36.
The launch is part of a broader menu and branding renewal process by the chain, aimed at offering consumers beverages that combine high nutritional value with a rich taste experience.
Nespresso Launches Vertuo Up in Israel – A Smart Coffee Machine with a New Function for Preparing Milk Drinks and Iced Coffee
Nespresso is launching Vertuo Up in Israel, a new coffee machine from the Vertuo family that combines a compact design, ultra-fast heating in approximately 3 seconds, and advanced brewing technology.
The machine’s main innovation is the Coffee Creations button, which enables a more concentrated brew to create a rich coffee base specially designed for beverages with milk, milk alternatives, or ice.
The machine uses Centrifusion technology, which identifies the capsule through a barcode and automatically adjusts the brewing parameters for each blend.
It supports a variety of coffee sizes – from Ristretto to Alto – and has won the international iF Design Award 2026 for design excellence.
Vertuo Up is made from more than 70% recycled plastic, includes an automatic shut-off mechanism, and is available in four colors.
The machine is available for purchase on the Nespresso website and at Nespresso boutiques in Israel at a price of NIS 749.
Agatad Launches ALUVINUM – Wine, Sangria, and Ready-to-Drink Cocktails in Aluminum Cans
Agatad is expanding its activity in the wine sector and launching ALUVINUM products in Israel – a series of wines, sangrias, and ready-to-drink cocktails in aluminum cans.
The Spanish brand, originating from the Penedès region, offers beverages in lightweight and convenient packaging made from 70% recycled aluminum, as part of the global sustainability trend and the growing canned wine market.
The first stage of the Israeli launch includes four products: White sangria, rosé sangria, premium white wine, and an Orange Spritz cocktail.
All products are sold in individual 250 ml cans and are suitable for outdoor events, trips, beach days, and social gatherings.
The products are available at alcohol retailers, wine shops, and beverage stores throughout Israel at a recommended price of NIS 14.90 per can.
Wissotzky Launches Cold Breeze Series for Summer
Wissotzky is launching its Cold Breeze series for summer – dedicated infusions designed to be prepared in cold water, offering a refreshing drink without the need to boil water.
The series includes three flavors – watermelon-mint, lemon-mint, and raspberry-blueberry – and contains no sugar, caffeine, sweeteners, calories, or artificial colors.
The infusions are designed for easy preparation in cold water, with a recommended price range of NIS 17.90 – NIS 21.90, depending on the retailer.
The products are available in supermarket chains and points of sale that distribute Wissotzky products throughout Israel.
Achva Launches New Campaign Promoting a Healthy Lifestyle
Achva is launching a new campaign promoting a healthy lifestyle, as part of which its raw tahini packages will feature stickers with approved nutritional and health messages.
The messages, permitted for products carrying the Israeli Ministry of Health’s green label, will highlight tahini’s contribution as a source of calcium, protein, and iron.
The move comes amid the company’s continued growth in the Israeli tahini market.
According to Storenext data for 2026, Achva holds a 42% volume market share and a 31.5% value market share, while continuing to increase its lead over competitors.
The company notes that the gap between volume and value market share reflects a policy of accessible pricing alongside high-quality products.
According to company management, the goal of the campaign is to make reliable nutritional information available to consumers already at the point of sale and encourage more informed and healthier food choices.
The new stickers will soon appear on a variety of Achva raw tahini products throughout Israel.
FoxMind Presents Summer Games: Thinking and Entertainment Experiences for the Whole Family
Ahead of the summer vacation, FoxMind is launching a variety of new and compact games designed to make time spent during trips, flights, vacations, and family activities at home or outdoors more enjoyable.
The games combine thinking, speed, memory, and strategy, and are suitable for both children and adults.
Among the highlighted launches are "Conezilla" and "Gogo Gellato", inspired by the world of ice cream, the movement game "Get The Frog", the "Catch the Card" card game series in Fairytales and Animals versions, as well as games for younger children such as "Kroko Loko" and "Marble Circuit Junior".
Alongside these, the company also offers educational wooden games, including "Turbo" and "Artistix", which encourage the development of creative thinking and spatial awareness.
The games are suitable for a wide range of ages, starting from age 3 and up, with prices ranging from NIS 49.90 to NIS 109, making them a convenient and enjoyable solution for family entertainment throughout the summer vacation.
Disney Pixar Launches Toy Story 5 Inspired Collection
Ahead of the release of "Toy Story 5" in theaters, Disney Pixar is launching a wide product collection inspired by the beloved characters from the series, including Woody, Buzz Lightyear, Jessie, Rex, Lotso, and the Pizza Planet aliens.
The collection includes interactive toys, LEGO sets, collectible dolls, fashion products, jewelry, bedding, and school accessories for the whole family.
Among the standout products are figures and toys by Mattel, unique LEGO sets, plush dolls, Pandora jewelry, Adidas shoes and bags, fashion collections by Delta and Fox, and children’s room products by Vardinon.
Davidson Institute’s Clore Science Garden Launches New Exhibition: "How Does Light Work?"
The Clore Science Garden of the Davidson Institute for Science Education is opening a new exhibition titled "How Does Light Work?", designed for families with children aged 4–12 and inviting visitors to discover the world of light through games, interactive installations, and scientific experiences.
During their visit, participants will be able to explore phenomena such as shadows, reflections, and rainbows, guide a laser beam through a maze, create shadow experiments in a dedicated laboratory, experience video and art installations, and discover how light and materials influence the way we perceive the world.
The exhibition emphasizes experiential learning that encourages curiosity, exploration, and cooperation between children and parents.
The exhibition is presented at the Davidson Institute’s Science Garden in Rehovot, alongside the museum’s permanent displays, and entry is available with advance ticket purchase.
