In the shadow of the national recovery process after the war, and ahead of the upcoming summer season, “Mosh’s Beach” is launching a new complex in Achziv, in the Western Galilee. The brand, which has been operating for several years in Eilat, is expanding north to a location where “Banana Beach” once operated.
The public beach is open to everyone free of charge, unlike the typical tourist scene. It offers a vegan and vegetarian menu in a relaxed atmosphere. Starting in July, opening hours have been extended until 23:00 and include live performances, community events, wellness classes, and cultural content for the whole family.
“A Region that Represents the Wild Beauty of Israel”
“In days when we are looking for stable ground and a sense of belonging, we aim to create a space for simple and natural connection between people,” says Saray Harel, the complex’s marketing and sales manager. “The advantage of Achziv is that it represents the wild beauty of Israel—remote from the crowds, yet accessible—and invites everyone to pause and breathe.”
According to her, “This project has become a kind of personal and communal rehabilitation process—not just a business. We believe there is value in returning to life through community experiences, good music, food, and nature. This is the heart of ‘Mosh’s Beach,’ and today—perhaps more than ever.”
The complex is operated in collaboration with the Mateh Asher Regional Council and incorporates principles of sustainability, preservation of the beach and the Galilee environment, and long-term planning of social activities open to the community.