SharkNinja announced a collaboration with Apple Original Films in the movie: F1® The Movie, produced by Warner Bros. The film, starring Brad Pitt, focuses on the world of F1 racing and will be released in theaters and on IMAX® screens this coming summer.
As part of the collaboration, SharkNinja will star in the film as the official sponsor of the APXGP racing team, appearing on the car and on Pitt’s racing suit, in a perfect branding integration between the brand’s high performance and the fast-paced, exciting world of racing.
The connection between the two lies exactly at the intersection of design, performance, and culture, with a celebration that links values such as speed, resilience, and engineering precision—all of which are the foundation on which SharkNinja products are built.
The collaboration will also be accompanied by a branded television campaign, with moviegoers seeing SharkNinja as the sponsor of the APXGP team, and eagle-eyed viewers will be able to spot SharkNinja’s beloved products hidden in scenes of the film itself.
SharkNinja, under Sarig Electric—the official importer of leading electrical brands—operates 22 service centers nationwide, in addition to two regional service centers and a central customer service and support department.