With summer vacation just around the corner, many parents are already searching for quality entertainment options for their children. Whitepool comes with good news: The chain is opening its tenth branch and expanding to more locations around the country.
Whitepool has opened its tenth branch at the “Ami Boutique Center” complex in Or Akiva, part of the Ami Group, with an investment of approximately NIS 3M. The new entertainment venue joins the existing network of 9 branches and offers families in the area a comprehensive experience for children.
In the coming months, the chain will continue its expansion and open two additional branches, also in Ami Group complexes: Ami Boutique Center in Or Yehuda and Ami Boutique Center in Netanya (formerly Y-Center), which was acquired by Ami Group about three weeks ago.
Whitepool is an entertainment complex for children and families spread across approximately 750 square meters. Its trademark feature is about 300,000 white balls spread throughout the venue, alongside facilities such as ninja areas, climbing walls, trampolines, toddler gymboree, extreme attractions, tube slides, a giant airbag, dance screens, ball cannons, arcade games, and more.
The chain’s activities focus on hosting customers with daily entry tickets, alongside hosting events such as birthday parties, camps, and team-building events.
The chain was founded in 2018 by Lior Roash and Itay Rozenblit and currently includes 10 branches in Petah Tikva, Kfar Saba, Bat Yam, Harish, Haifa, Nof Hagalil, Or Akiva, Beit Shemesh, and Ma’alot. Two of the current branches, along with two upcoming ones, are located in Ami Group complexes owned by businessman Shlomi Nahaissi.
“Our chain’s growth is especially rewarding because we provide hours of fun for both kids and parents. Now, children in other parts of the country will also be able to enjoy it,” say the owners, Lior Roash and Itay Rozenblit. “Choosing to place about a third of our branches in Ami Group centers has proven economically beneficial — their proximity to population hubs helps attract parents looking for great entertainment options close to home.”
For his part, Shlomi Nahaissi, owner of the Ami Group, expresses satisfaction with the collaboration: “The partnership with Whitepool is excellent and mutually beneficial. The chain is a magnet for parents and children at our centers, and the other stores also benefit. I’m glad the chain has decided to deepen our collaboration and open its three new branches in Ami Group complexes.”