Scandinavian design is identified with warm minimalism – a combination of functionality, clean lines, and natural materials that create a sense of calm. It uses light colors, simple lines, wood in natural tones, soft lighting, and cozy textiles to create pleasant, balanced spaces that do not overwhelm the senses. Its simplicity does not stem from lack – but from a conscious preference for a calmer, more precise lifestyle, based on the understanding that good design starts with a pleasant emotional way of life.
The Israeli public connected with Scandinavian design precisely for this reason: the desire for a spacious, airy, and visually light home that brings in natural light, breathing space, and aesthetic simplicity into a daily life saturated with stimuli. It is especially suitable for the local climate, the informal lifestyle, and the Israeli love of nature, light, and simple materials. Beyond that, Scandinavian design offers smart solutions for small spaces – making it ideal for urban apartments as well as for family homes seeking a balance between design and practicality.
For the summer, LIGHT IN, the exclusive importer of the Scandinavian lighting brand SECTO DESIGN, is launching an exceptional summer sale: 40% off all collections of the brand, for one month only. The sale will last one month only, until 26.7.25.
SECTO DESIGN, one of the world’s leading brands in handcrafted wooden lighting, is known for clean Scandinavian design, the use of natural raw materials, and technological innovation. The brand’s collections offer a blend of artistry, functionality, and elegance, suitable for both private projects and public spaces.
The sale is valid until July 26 and will be held exclusively at LIGHT IN, 14 Arieh Shenkar Street, Herzliya Pituach.