The Korean revolution: The brands that conquered TikTok are landing in Israel

Super-Pharm launches Israel's first K-Beauty department, featuring viral products like Dynasty Cream and popular sunscreen. Is it really worth the hype?

Super-Pharm Big Glilot - Korean Department

Super-Pharm Big Glilot - Korean Department

(photo credit: SHOOKA COHEN)

MARCH 25, 2025 11:25

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