Israeli hospitality group Dan Hotels is entering the United States for the first time, agreeing to acquire the NoMo SoHo hotel in New York City for $125 million, the company said.

Located at 9 Crosby Street in Manhattan’s SoHo district, NoMo SoHo rises 26 floors and includes 264 rooms and suites. The property features the NoMo Kitchen restaurant, the Sip Happens café, meeting rooms, and a fitness center, and offers panoramic views of the New York City skyline. Dan Hotels said it plans to renovate the hotel following the purchase.

Dan Hotels is one of Israel’s leading hospitality brands, controlled by the Federmann family, with a portfolio spanning Jerusalem, Tel Aviv, Herzliya, Haifa, Caesarea, the Dead Sea, and Eilat. Flagship properties include the King David in Jerusalem, the Dan Tel Aviv, and resort hotels in Eilat, alongside the business-focused Dan Panorama line and the lifestyle LINK brand.

The chain also manages select properties abroad, including The Den in Bengaluru, India. The NoMo SoHo purchase marks its first owned hotel in the United States. The deal follows Dan Hotels’ international expansion to India with The Den and marks a strategic step into the US market.

King David Hotel, Jerusalem, prepares arrival next week of royals, presidents and foreign ministers who will be attending the fifth World Holocaust Forum, January 2020
King David Hotel, Jerusalem, prepares arrival next week of royals, presidents and foreign ministers who will be attending the fifth World Holocaust Forum, January 2020 (credit: MARC ISRAEL SELLEM/THE JERUSALEM POST)

Dan Hotels brings its signature hospitality to New York City

“We are proud and excited to enter the United States for the first time and to announce the acquisition of the NoMo SoHo hotel, located in one of the most vibrant and fashionable districts of Manhattan,” said Dan Hotels CEO Shlomi Tahan, adding that the chain intends to “bring the ultimate Dan Hotels service and hospitality experience to New York City.”

Chairman Gidi Federmann said he was “pleased with the decision to expand into the US hospitality market” and thanked the team involved in the transaction.

The seller is Sapir Corp. According to the announcement, Dan Hotels was represented by Adv. Dana Firon-Gross of the Firon Law Firm, with Attorneys Yuval Tal and Mark Rutter of Proskauer. The seller was represented by Stewart Wolf and Andrew W. Albstein of Goldberg, Weprin Finkel, Goldstein LLP. Eastdil Secured acted as the broker for the transaction.