Meeting that dream with a sense of ease, architectural integrity, and community warmth is where Rotem Shani, one of Israel’s leading real-estate developers, truly stands out.
With one in four of its apartments now purchased by new immigrants and overseas buyers, the company has become synonymous with modern Israeli living defined by quality, connection, and a genuine sense of home.
A Rising Wave of Aliyah Meets Modern Israeli Living
As waves of immigration to Israel continue to grow, so does the demand among Jewish families worldwide for homes that reflect both their values and aspirations.
What are they seeking? Three key elements consistently top the list: prime location, high-quality construction and living standards, and – above all – a strong sense of community that makes integration into Israeli life both smooth and meaningful.
Few developers have mastered this balance as successfully as Rotem Shani, a publicly traded real-estate company on the Tel Aviv Stock Exchange. Today, the firm is marketing four flagship projects – EDEN Beit Shemesh, WE-R Ra’anana, 2morrow Petah Tikva, and WE-R Givatayim. Each development embodies the company’s vision of thoughtful urban design, uncompromising quality, and communities built for genuine belonging. Perhaps nowhere is this vision clearer than in Eden Beit Shemesh, a neighborhood that captures the spirit of modern aliyah.
Eden Beit Shemesh – Coming Home to a Community
Aliyah is never a simple step. It marks the beginning of a new chapter: new schools, a new language, and new relationships.
Understanding how vital a supportive environment can be, Rotem Shani placed community life at the very heart of its Eden Beit Shemesh neighborhood concept.
The development comprises five residential buildings ranging from nine to twenty-six stories, offering spacious three- to six-room apartments with generous balconies and open views of the Judean Hills.
Perfectly located in the city center – near the popular Sheinfeld neighborhood and leading educational institutions – it balances accessibility with a calm, family-friendly atmosphere.
The planning journey for the EDEN project included a dialogue with Kelly Stern, who led a community initiative among Jewish families across the United States planning to make aliyah together.
Kelly, who has lived in Jerusalem for nearly a decade and manages real-estate investments in Israel for American clients, first encountered the project through her professional work. Yet her meeting with Rotem Shani’s community-driven vision – which views residential buildings as spaces for shared living – quickly evolved into a meaningful exchange about values, belonging, and community.
This dialogue helped the company better understand the needs of future residents and translate them into a design that blends open spaces with social gathering areas: a large central park, sukkah courtyard, community garden, co-working areas, playgrounds, fitness zones, piazza for communal events, gym, children’s playroom, and a residents’ club for community celebrations and family gatherings.
In collaboration with the Beit Shemesh Municipality, additional public facilities are being advanced, including a synagogue, daycare centers, kindergartens, and a public library – creating a complete and supportive setting for family life.
To date, 140 apartments in Eden Beit Shemesh have been sold to overseas buyers, including 110 homes purchased by families from the emerging U.S. community expected to make aliyah upon the project’s completion.
“We consider it a privilege to be part of the aliyah journey,” says Dalia Turiski, the company’s Director of Marketing and Sales “Our goal is to provide new immigrants with the most promising and welcoming landing point in Israel – a place where quality housing, connection, and community come together. Over time, many of our buyers have become our best ambassadors, encouraging friends and relatives to join them here.”
Instagram: @kehillat_eden
2morrow Petah Tikva – More Than an Address
A successful start in Israel often begins with one essential decision: where to live. For new immigrants seeking both opportunity and community, 2morrow Petah Tikva offers a metropolitan lifestyle at the heart of Israel’s central region – close to everything yet designed for balance.
Residents enjoy immediate access to major employment, education, and leisure centers, with the new Red Line light rail providing a direct link to Tel Aviv and the wider Gush Dan area.
But beyond urban convenience lies the project’s greatest strength: a warm, family-oriented community shared by Petah Tikva and neighboring Givat Shmuel, where newcomers are welcomed with genuine support and friendship.
Located within the city’s Academic District, 2morrow features an 18-story tower and a 7-story boutique building offering a wide range of three- to six-room apartments, mini-penthouses, and penthouses.
Each home is built to high-quality standards, combining modern architecture with practical comfort – an appealing choice for families seeking both accessibility and everyday ease.
Only 28 units remain available, reflecting strong interest from buyers across the U.S., Canada, and Europe who view the project as an ideal gateway to Israeli urban life.
WE-R Ra’anana – A Model of Urban Connection
For over three decades, Rotem Shani has been known for quality, creativity, and reliability – values deeply reflected in WE-R Ra’anana.
The project embodies the company’s distinctive approach to community-centered urban living, blending thoughtful planning with a sense of togetherness.
The development includes eight buildings with 219 apartments, arranged around landscaped courtyards, shared workspaces, and children’s play areas that invite daily encounters and social interaction. Phase I sold out quickly, and Phase II now offers a diverse selection of three- to six-room apartments and garden homes. “Ra’anana is a city where community life is truly valued,” says Dalia Turiski.
“When we designed WE-R, we wanted to take that sense of connection one step further – creating environments that encourage relationships and shared experiences while allowing for privacy and personal comfort.”
Over the years, many returning clients – families of earlier immigrants – have come back to purchase additional homes or to recommend Rotem Shani to new arrivals.
This ongoing trust reflects the company’s reputation for consistent quality and its ability to build not just apartments, but communities that endure.
A Sense of Belonging, Built to Last
For Rotem Shani, real estate is not only about construction – it’s about creating home.
Across its developments in Beit Shemesh, Petah Tikva, and Ra’anana, one vision connects them all: location, quality, and community.
Each project is designed to provide more than walls and windows – it offers a sense of belonging, comfort, and trust. That combination has made Rotem Shani more than a developer: it is a true partner in the journey of aliyah, helping families from around the world not only find a place to live, but a place to call their own.
This article was written in cooperation with Rotem Shani